How many of you are planners?
Do you plan your menu? Your vacations? Your writing schedule?
Each of us are different. And we use what works best for us.
But we can always change what we don't like, can't we?
I wish I were more organized and dedicated. I'm not. I'm a thinker and a dreamer, more than I am a planner. I enjoy the entire process of researching before I write way too much. In fact I have been researching the entire process of marketing eBooks for some time now. I've gathered information, checked facts and found one important thing in common. Marketing is key.
Marketing is key no matter what we do. You can have the best book in the world or the best blog post and if you don't let anyone know it will languish. Currently the trend is to use social media to blast it out to the world. I do this for so many other things -- I tend to forget about my own blog! So, one of the things I'll be doing is changing this by purposing to grow my blog presence as well as writing new content.
I write often, but in the last two years my writing has centered around my platform, as a speaker. I write seminars that teach. Some are for students and others are for adults. All are time consuming and feature presentation slides -- more writing. These types of events require huge media campaigns, parties such as the ones I host on Twitter, or on Facebook, as well as email blasts -- yes, more writing. However it isn't the same as blogging.
So, I've decided what I really need is a schedule. A set time to write -- a plan. You know, the thing I tend to shun like the plague. I am going to give it a heroic try -- to blog regularly. I'll write about marketing, and about marketing eBooks in particular and many things writing related. The marketing I'll discuss can apply to printed books as well.
Share with me your ideas, and your writing dreams for this year. I think we should make it happen, don't you?
For aspiring authors, veteran authors, and anyone interested in writing, marketing and getting their book published. Felice is an author of 18 titles, publisher of over 100 titles, and consultant for aspiring authors in every stage of their writing careers.
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Showing posts with label book sales. Show all posts
Showing posts with label book sales. Show all posts
Monday, January 28, 2013
Monday, July 16, 2012
Are You a Real Author?
A book is a book and an author is an author, right?
Well in the not so distant past an author would write a book or proposal, submit it to one or more publishing houses and wait for weeks or months to hear back. After a decent amount of time, around six months, said aspiring author would send out the manuscript, making copies and mailing the documents of course, to another round of publishers and the waiting process would happen all over again.
Flash-forward to the present.
Now, if someone wants to write a book... anyone, even a child, can. All you have to do is create the file and upload it on one of the many services, such as Amazon's "Create Space," and voila! An author is born. Or is an author really born?
What is the definition of an author?
A. One who writes?
B. One is is published by the traditional means...publisher with a print product.
C. One who is self published with a print product?
D. One who is self published with a print and/or digital product?
Confusing right?
To add to the confusion we can include the caveat the author needs to sell books to be considered a published author. By selling I don't mean to 100 of your best friends or manipulate the system, such as Amazon to spike sales at 3 PM in the morning, or offer the book for free on a slow day to become an Amazon best seller.
This is a hotly contested subject and I know many of my readers are self-published authors or those who aspire to be traditionally published at some point in their writing careers. I turned down a 4-book publishing contract in 1996 after I had successfully self-published said books and was happy not having to make 15% commission when I was making 100%. However, does that still make me a published author if I self-publish? I can't join many of the professional associations because I am self-published however several of my authors, Susan K. Marlow is one, is part of these associations because I publish one of her books!
And so we go round and round and I'm sure you have an opinion, so let's hear it!
Well in the not so distant past an author would write a book or proposal, submit it to one or more publishing houses and wait for weeks or months to hear back. After a decent amount of time, around six months, said aspiring author would send out the manuscript, making copies and mailing the documents of course, to another round of publishers and the waiting process would happen all over again.
Flash-forward to the present.
Now, if someone wants to write a book... anyone, even a child, can. All you have to do is create the file and upload it on one of the many services, such as Amazon's "Create Space," and voila! An author is born. Or is an author really born?
What is the definition of an author?
A. One who writes?
B. One is is published by the traditional means...publisher with a print product.
C. One who is self published with a print product?
D. One who is self published with a print and/or digital product?
Confusing right?
To add to the confusion we can include the caveat the author needs to sell books to be considered a published author. By selling I don't mean to 100 of your best friends or manipulate the system, such as Amazon to spike sales at 3 PM in the morning, or offer the book for free on a slow day to become an Amazon best seller.
This is a hotly contested subject and I know many of my readers are self-published authors or those who aspire to be traditionally published at some point in their writing careers. I turned down a 4-book publishing contract in 1996 after I had successfully self-published said books and was happy not having to make 15% commission when I was making 100%. However, does that still make me a published author if I self-publish? I can't join many of the professional associations because I am self-published however several of my authors, Susan K. Marlow is one, is part of these associations because I publish one of her books!
And so we go round and round and I'm sure you have an opinion, so let's hear it!
Wednesday, February 24, 2010
Tension, Transparency, and Trauma : The Power of Personal Narrative
Tension, Transparency, and Trauma :
The Power of Personal Narrative
By Shelly Beach
Shellybeachonline.com
Shellybeachonline.com
The day I signed the contract to write my fifth book, The Silent Seduction of Self-Talk: Conforming Deadly Thought Patterns to the Word of God, was one of the most memorable of my life. Not because I envisioned the book launching me over new authorial hurdles but because I the thought of writing it made me want to stick my head in a bucket. I knew what writing the book would require of me—stripping down to my spiritual skivvies and walking down a virtual runway so the world could take a look at the mess of me.
Walking Around in Our Spiritual Skivvies: Transparency and Authenticity
It was a book that would require transparency, and I’d run from transparency all my life. Yet in order for me to hope to effect change for anyone else, I had to first be willing to share my personal journey authentically and honestly.
And while Silent Seduction was not written to be memoir, it required me to disclose the inner struggles of my spiritual journey I hopes of stirring readers down the path to their own journey. Since the book centered on the subject of self-talk, I wrote out my own actual internal dialogues that revealed my struggles with manipulation, control, power, self-protection, and self-promotion.
I really, really wanted to write this book under the name of the girl in sixth grade who called me fat. Bev. (You know who you are, Bev.) But God said, no. We’re only real when we allow people to see our struggles. My thought was that if this was true, my huge capacity for struggle blasted open doors for God to do his work.
Knowing When to Gag the Waitress: Restraint
When we’re writing memoir and narrative, as authors we also need to skillfully filter the scenes we include. Not every experience of our lives is important, and not every detail of even our important experiences is helpful to the reader.
In one chapter of Silent Seduction I describe an inner conversation I’m battling through as Dan and I are sitting in a restaurant. I’m angry and working hard at having a godly response to my husband. The most important elements in those moments were the things I was saying to myself, even though the waitress kept interrupting my tearful pout with offerings of bread, water, and even offering nonverbal encouragement as I wept into my beverage. Her presence would have distracted my reader, so I gagged her.
As authors of memoir and personal narrative, we must practice the art of skillful editing and gagging. Just because it happened doesn’t mean there’s value in the telling.
The Point of It All: Reviving with Humor, Pointing to Hope
All of my books, in one way or another, flow out of the experiences of my life. Many of those experiences have been painful: an attack by a serial rapist, my daughter’s sexual abuse, my near-fatal brain illness, a prodigal child, chronic neurological challenges, eight years caring in my home for dying parents. But all of my books are heavily doused with humor and point to hope in Jesus Christ.
My contemporary Christian novels (Hallie’s Heart, Kregel Publications and 2008 Christy Award winner; Morningsong, 2009 Kregel Publications) deal with death, alcoholism, forgiveness, and chronic illness, yet rely on humorous characters, conversations, and interactions to relieve the weight of the topics and give readers the opportunity to laugh and experience refreshment, even as they probe difficult topics. These novels flow from my desire to write about the “big questions” most of us ask in the toughest moments of our lives: Can God be trusted? Why does He allow suffering? Why do I have to forgive evil people?
The goal of off my writing is to communicate that in even the most painful struggles of our lives, we are not alone. God offers us a hope and a future beyond the circumstances we can see. My tagline is “Illuminating truth through story” because the motivating desire of my life is to help people know the Master Storyteller who brings purpose to not only our joy, but even our deepest pain.
Wednesday, February 10, 2010
Relationships: All About Friends
They say social media is all about relationships and I agree. This week my guest was Frankie Sherman and as I predicted we had a blast! I met Frankie's publicist via social media. When the firm sent me Frankie's bio the information contained her accomplishments (such as writing the book, "Why we need Girlfriends") but it also contained the details that she was from the south, and loved sweet ice tea. I in turn was born in New York, now live in the south, and love unsweetened ice tea!
While opposite in many ways, we are kindred spirits. She inspired me with her love for the Lord, her hard work and the attention to details. She was a choreographer for the Georgia Peach Bowl and the Florida Citrus Bowl Halftime Show. Now her stage is packed audiences waiting to hear her message that is laced with humor and truth. Just as she choreographed the half-time shows, she now works on her presentations. You can see a clip of her video on youtube from her website: www.frankiedsherman.com
Frankie has written a book that is a Bible study. This study is unique in that it focuses on the perspective of two Biblical girl-friends, Mary the mother of Christ and Elizabeth the mother of John the Baptist. Through this study you will learn that we all need someone to lean on, an ear to listen and most of all the strength that comes from the Lord to face all that we will in this life.
In receiving a copy of this book I was immediately engaged and hope to soon purchase a copy to give one of my friends in the hope that we can complete this study together. What a wonderful blessing to take a friendship, a relationship to the next-level. Closer to each other and to Christ!
In typical Frankie Sherman style here is her list of more reasons we need girlfriends...
Only our girlfriends understand-
Why we cry at weddings
Why we need 5 pairs of black shoes
Why a pack of M&M’s and a Diet coke is a balanced diet
Why hair spray is the 8th wonder of the world
And only girlfriends understand…other women.
Frankie also added these sober statistics...
1 in three marriages end in divorce
1-in four had been violently abused by a husband boyfriend-the person who told them “I love you.”
10 million diagnosed with clinical depression
1-8 have or will suffer from breast cancer.
We all need friends and sometimes friendship can be found in a book with a caring author. For those of you aspiring to be authors, think about the impact your book can have on another and write from the heart. That will surely inspire, and create a lasting impact in the lives of your readers. What a wonderful legacy you will leave the world. Thank-you Frankie Sherman for leaving your mark for future generations.
While opposite in many ways, we are kindred spirits. She inspired me with her love for the Lord, her hard work and the attention to details. She was a choreographer for the Georgia Peach Bowl and the Florida Citrus Bowl Halftime Show. Now her stage is packed audiences waiting to hear her message that is laced with humor and truth. Just as she choreographed the half-time shows, she now works on her presentations. You can see a clip of her video on youtube from her website: www.frankiedsherman.com
Frankie has written a book that is a Bible study. This study is unique in that it focuses on the perspective of two Biblical girl-friends, Mary the mother of Christ and Elizabeth the mother of John the Baptist. Through this study you will learn that we all need someone to lean on, an ear to listen and most of all the strength that comes from the Lord to face all that we will in this life.
In receiving a copy of this book I was immediately engaged and hope to soon purchase a copy to give one of my friends in the hope that we can complete this study together. What a wonderful blessing to take a friendship, a relationship to the next-level. Closer to each other and to Christ!
In typical Frankie Sherman style here is her list of more reasons we need girlfriends...
Only our girlfriends understand-
Why we cry at weddings
Why we need 5 pairs of black shoes
Why a pack of M&M’s and a Diet coke is a balanced diet
Why hair spray is the 8th wonder of the world
And only girlfriends understand…other women.
Frankie also added these sober statistics...
1 in three marriages end in divorce
1-in four had been violently abused by a husband boyfriend-the person who told them “I love you.”
10 million diagnosed with clinical depression
1-8 have or will suffer from breast cancer.
We all need friends and sometimes friendship can be found in a book with a caring author. For those of you aspiring to be authors, think about the impact your book can have on another and write from the heart. That will surely inspire, and create a lasting impact in the lives of your readers. What a wonderful legacy you will leave the world. Thank-you Frankie Sherman for leaving your mark for future generations.
Thursday, January 28, 2010
People Won't Read Books Anymore? Think Again
And so the story goes... there was a man by the name of Steve Jobs who made a comment in the not so distant past saying that e-readers were going to fail because people were not reading anymore. When his prediction turned out the be false he did what all good business men do...if you can't beat them, join them. E-books are here to stay. In fact one source I read claimed ebook sales topped book sales for the first time ever. If I may add my own website stats, this year alone my ebook sales are 3-1.
A Hard Decision
I'm normally a computer savvy, tecky. I've owned many laptops before they were in. I own a netbook, mine is cream colored white. I have a wireless card for my computer so I can surf the net from anywhere with cell phone service. I've owned a computer since 1986 (remember the Commodore 64? For those who care 64 stands for K the amount of memory it had). Yet, I have a love-hate relationship with ebooks. I'm not entirely sure why. I like the convenience of e-books, but I also like to hold a book in my hands. Do I have an e-reader. No. I've looked at them but I'm still holding out. I'm not 100% convinced its the same, contrary to what all my friends who own them tell me.
Why e-books?
Why not e-books?
As you can see I'm evenly divided. But then I'm in good company. Steve Jobs couldn't decide either. He's launched his iPad that includes the iReader, years after his competition. Well, Steve I guess we authors better get working. There is now another platform to turn our digital files into for your device.
I know, ebooks are here to stay. I just don't have to like it, do I?
A Hard Decision
I'm normally a computer savvy, tecky. I've owned many laptops before they were in. I own a netbook, mine is cream colored white. I have a wireless card for my computer so I can surf the net from anywhere with cell phone service. I've owned a computer since 1986 (remember the Commodore 64? For those who care 64 stands for K the amount of memory it had). Yet, I have a love-hate relationship with ebooks. I'm not entirely sure why. I like the convenience of e-books, but I also like to hold a book in my hands. Do I have an e-reader. No. I've looked at them but I'm still holding out. I'm not 100% convinced its the same, contrary to what all my friends who own them tell me.
Why e-books?
- I want (need) it now.
- I don't want to pay shipping.
- I will save money over the cost of a soft/hard cover book
Why not e-books?
- I don't like digital files
- I have to print it out if I want to hold it
- I like books with covers
As you can see I'm evenly divided. But then I'm in good company. Steve Jobs couldn't decide either. He's launched his iPad that includes the iReader, years after his competition. Well, Steve I guess we authors better get working. There is now another platform to turn our digital files into for your device.
I know, ebooks are here to stay. I just don't have to like it, do I?
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Sunday, January 10, 2010
15 Commandments for Getting FREE Publicity
15 Commandments for Getting FREE Publicity
By Carolyn Howard-Johnson
An Excerpt from THE FRUGAL BOOK PROMOTER:
HOW TO DO WHAT YOUR PUBLISHER WON’T
What we do know is that advertising’s less mysterious cousin, publicity, works even better. It is the more reliable relative because it is judged on its merit alone and carries the cachet of an editor’s approval. It also is surrounded by the ever-magic word “free.” The two are easily identified as kin.
These two often walk hand-in-hand and yet they can be incompatible. The editors of good media outlets will not allow the advertising department to influence them. Still, in an effort to be completely impartial they reserve the right to use advertiser’s stories editorially if they deem them newsworthy. That is why it is helpful to use advertising in a vehicle that plays to the audience you would like to see standing in line for your book. This paid-for exposure then becomes an entrĂ©e to the decision-makers. A contact in the advertising department may be willing to put a news release on the desk of one of his editors, maybe even encourage her to look at it. There are no contracts, but it does sometimes work. If you’re going to try this route, choose a “little pond”, a bookish brochure or an “arty” weekly so that the dollars you spend will be noticed.
Sometimes a magazine or newspaper will run a special promotion called advertorial. These are sections where you pay for an ad and then the newspaper assigns a reporter to cover the story you want told. The article carries some of the prestige of editorial copy—that is the general reader may assume the article has been chosen only on its merits because of its copycat character. The writer or editor you meet will can be approached when your have something exceptional.
Still, advertorial isn’t exactly FREE. If FREE sounds more like the fare that will serve your needs, carve out some time to do it yourself and follow these 15 commandments:
Educate yourself: Study other press releases. Read a book like Publicity Advice & How-To Handbook, Rolf Gompertz, a SPAN member. Join publicity oriented e-groups.
Read, read, read: Your newspaper. Your e-zines. Even your junk mail, a wonderful newsletter put out by the Small Publishers of North America (www.spannet.org) and one called The Publicity Hound (www.publicityhound.com.) My daughter found a flier from the local library in the Sunday paper stuffed between grocery coupons. It mentioned a display done by a local merchant in the library window. My second book, "Harkening: A Collection of Stories Remembered," became a super model in their lobby and I became a seminar speaker for their author series. Rubbish (and that includes SPAM) can be the goose that laid the golden egg.
Keep an open mind for promotion ideas: Look at the different themes in your book. There are angles there you can exploit when you’re talking to editors. My first book, "This is the Place" is sort of romantic (a romance website will like it) but it is also set in Salt Lake City, the site where the winter games were played in 2002 and, though that’s a reach, I found sports desks and feature editors open to it as Olympics © fervor grew and even as it waned because they were desperate for material as the zeal for the games wound down.
Cull contacts: Develop your Rolodex by adding quality recipients from media directories. The website http://www.gebbieinc.com/ has an All-in-One Directory that gives links to others such as Editor, Publisher Year Book, and Burrell’s. Some partial directories on the web are free and so are your yellow pages. Ask for help from your librarian—a good research librarian is like a shark; she’ll keep biting until she’s got exactly what she wants.
Etiquette counts: Send thank-you notes to contacts after they’ve featured you or your book. This happens so rarely they are sure to be impressed and to pay attention to the next idea you have, even if it’s just a listing in a calendar for your next book signing.
Partner with your publicist and publisher: Ask for help from their promotion department—even if it’s just for a sample press release.
Publicize who you are, what you do: Reviews aren’t the only way to go. E-books are important promotion tools and Twitter is big news right now (find me at www.twitter.com/frugalbookpromo). Katy Walls, author of “The Last Step,” coordinated an “anthology” of recipes from authors who mention food in their books (yes, some my family’s ancient recipes from polygamist times are in it). If you'd like a copy of the article on how to make an e-book like that work for you, go to www.budurl.com/FreeContent. Other helpful articles on promotion await you there, too.
Think of angles for human interest stories, not only about your book but about you as its author. Are you very young? Is writing a book a new endeavor for you? Several editors have liked the idea that I wrote my first book at an age when most are thinking of retiring, that I think of myself as an example of the fact that it is never too late to follow a dream.
Develop new activities to publicize: Don’t do just book signings. Use your imagination for a spectacular launch. Start an award. I give the Noble (Not Nobel!) for literary work each January at www.MyShelf.com. Get charities involved. Think in terms of ways to help your community.
Send professional photos with your release: Request guidelines from your target media. Local editors won’t mind if you send homey Kodak moment--properly labeled--along with your release. Some will use it; it may pique the interest of others and they’ll send out their own photographers. It’s best, however, to send only professional photos to the big guys.
Frequency is important: The editor who ignores your first release may pay more attention to your second or twenty-fifth. She will come to view you as a source and call you when she needs to quote an expert. This can work for novels as well as nonfiction. I received a nice referral in my local newspaper because I am now an “expert” on prejudice, even though my book is a novel and not a how-to or self-help piece.
Follow Up: Shel Horowitz, author of Marketing Without Megabucks (http://www.frugalfun.com), reports that follow-up calls boost the chances of a press release being published. Voice contact builds relationships better than any other means of communication.
Keep clippings: Professional publicists like Debra Gold of Gold & Company do this for their clients; you do it so you’ll know what’s working and what isn’t.
Evaluate: One year after your first release, add up the column inches. Measure the number of inches any paper gave you free including headlines and pictures. If the piece is three columns wide and each column of your story is six inches long, that is 18 column inches. How much does that newspaper charge per inch for their ads? Multiply the column inches by that rate to know what the piece is worth in advertising dollars. Now add 20% for the additional trust the reader puts in editorial material.
Set goals: You now have a total of what your year’s efforts have reaped. New publicist-authors should set a goal to increase that amount by 100% in the next year. If you already have a track record, aim for 20%.
Observe progress: Publicity is like planting bulbs. It proliferates even when you aren’t trying very hard. By watching for unintended results, you learn how to make them happen in the future.
Carolyn Howard-Johnson is the author of THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T (www.budurl.com/FrugalBkPromo ). For a little over 2 cents a day THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-tos for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. She is a former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program.. Learn more about the author at http://carolynhoward-johnson.com or http://HowToDoItFrugally.com
Wednesday, December 2, 2009
CIA 101: INVESTIGATIVE TECHNIQUES FROM THE TRENCHES
by Jeanette Windle
Your writing can only breathe reality and authenticity if you know intimately what you’re writing about. Is it true, I am frequently queried, that I have been able to write fiction about counternarcotics operations in Bolivia, guerrilla warfare in Colombia, the Islamic militant threat south of the Rio Grande, or today's Afghanistan with enough authenticity to have government sources demanding to know where I got classified information?
Yes, it is, an interesting tale in itself (bottom line, any place on the planet government intelligence can send an agent to dig around, some missionary or humanitarian worker will already be there and know more than they do). It helps to have lived in six countries and traveled thirty or so. But what if one doesn't have those travel opportunities? How to learn to see, hear, smell, touch, taste and understand a wider world to bring it alive for readers? Here's a few principles I've picked up along the way that can be applied by any writer.
1. Collect experiences: The wider your base of experiences, the greater variety of situations on which you will be able to write with authority. That doesn't just mean how many places to which you’ve traveled. My life experiences have allowed me to know jungles, deserts, mountain precipices, hurricanes, earthquakes, drought, fire, cold, heat, thirst, hunger, riots, coups, roadblocks, personal assault, and death--with all the sights and sounds and smells and emotions attached. Much was not pleasant at the time, but all are invaluable to my writing.
2. Collect contacts: You don't need to know all things about every subject you want to write about. You just need to know someone who does. I always have my eyes and ears open for people with expertise and experience in a background where I do not yet have contacts. For my last novel, Veiled Freedom, set in Afghanistan, I tapped Special Forces, private security contractors, counternarcotics, humanitarian aid workers, embassy personnel, bush pilots, and so many more who have been boots on the ground in Afghanistan. Nor are they as hard to approach as one might think. But that is a subject for another day.
3. Collect characters: People are not only your best source of on-the ground intel, but of color for your writing. Along with an interesting profession, I always have my ears pricked up for an interesting life story or just eccentricity of character. Again, the wider the sphere of people with whom you allow yourself to interact, the greater the pool you will have from which to draw characters, whether a jungle chief facing off with a condescending environmentalist (The DMZ), a cartel heir racing around in a red Ferrari (CrossFire), or a supercilious Special Forces sergeant determined to intimidate a female civilian--me! (Veiled Freedom). And don't avoid the unpleasant ones. My motto as a writer when eccentric, annoying or even nasty people cross one’s path is simple and effective. Don’t get irritated or even. Just write them into your next book!
4. Immerse yourself in your subject: It isn’t enough to collect interesting experiences and interview people. These must be tied together with thorough research so that you understand the implications of what you have seen and heard. Before I tackle a book set in a new country or political environment, I saturate myself in that place. Histories, biographies, political commentary, regional literature, travelogues, video documentary--I will have easily read 20,000 pages material before I ever pick up a pen or computer keyboard. Now the people I’ve met, the bits and pieces of what I’ve heard, seen on the news, etc. make sense and I’m ready to write the book.
5. Use the Internet as the invaluable tool it is: The Internet is an invaluable tool—how much information is out there really is enough to make any law enforcement nervous. Want to make that Colombian guerrilla commander in your pages real? Try reading his actual speeches posted to his website. Want to know the weaknesses of Hanford Nuclear Reservation security? Read studies and blueprints posted by environmentalist groups protesting the place. For every place I write about, I keep a Google Alert set for daily news digests. I follow blogs and travelogues of 'boots on the ground' whose lives and professions mirror the characters I am writing about.
6. Combine experiences you do have with thorough research to create a reality you can’t experience: The secret is to develop a wide frame of reference in which to fit your research so that you can describe as vividly as though you’d really been there. ‘A jungle is a jungle is a jungle’. So is a desert. Whether an earthquake, the bitter cold of a blizzard, the vertigo of a thousand-foot precipice, terror of a mugging, the adrenaline tension of a military roadblock, once you’ve gone through any experience, you can use it in any similar setting on the planet. The secret is to research carefully those details unique to the setting in question. Again, those blogs and travelogues as well as Lonely Planet and other tourism guides can be invaluable.
7. Have experts read it afterwards: On the other hand, I have often had plot holes caught and details corrected just by having an expert on the subject read it—often details I wouldn’t even know to ask ahead of time. On a recent novel, I had Coast Guard, DEA, counter-narcotics, military intelligence, weapons and nuclear experts, fire marshal, experts, clinical psychologists, former ambassador. That they found only a handful of errors was confirmation that I'd researched well. But I'd have hated for the specs of a certain air battle to have made it into print as I originally wrote it, even if few readers would ever know the difference.
The ultimate compliment for an author is to get fan mail from those who are or have been in the field of which we write that say, "You really get it; I can tell from your writing that you’ve been where we’re at." Fiction or not, that should be our ultimate goal as a writer.
Your writing can only breathe reality and authenticity if you know intimately what you’re writing about. Is it true, I am frequently queried, that I have been able to write fiction about counternarcotics operations in Bolivia, guerrilla warfare in Colombia, the Islamic militant threat south of the Rio Grande, or today's Afghanistan with enough authenticity to have government sources demanding to know where I got classified information?
Yes, it is, an interesting tale in itself (bottom line, any place on the planet government intelligence can send an agent to dig around, some missionary or humanitarian worker will already be there and know more than they do). It helps to have lived in six countries and traveled thirty or so. But what if one doesn't have those travel opportunities? How to learn to see, hear, smell, touch, taste and understand a wider world to bring it alive for readers? Here's a few principles I've picked up along the way that can be applied by any writer.
1. Collect experiences: The wider your base of experiences, the greater variety of situations on which you will be able to write with authority. That doesn't just mean how many places to which you’ve traveled. My life experiences have allowed me to know jungles, deserts, mountain precipices, hurricanes, earthquakes, drought, fire, cold, heat, thirst, hunger, riots, coups, roadblocks, personal assault, and death--with all the sights and sounds and smells and emotions attached. Much was not pleasant at the time, but all are invaluable to my writing.
2. Collect contacts: You don't need to know all things about every subject you want to write about. You just need to know someone who does. I always have my eyes and ears open for people with expertise and experience in a background where I do not yet have contacts. For my last novel, Veiled Freedom, set in Afghanistan, I tapped Special Forces, private security contractors, counternarcotics, humanitarian aid workers, embassy personnel, bush pilots, and so many more who have been boots on the ground in Afghanistan. Nor are they as hard to approach as one might think. But that is a subject for another day.
3. Collect characters: People are not only your best source of on-the ground intel, but of color for your writing. Along with an interesting profession, I always have my ears pricked up for an interesting life story or just eccentricity of character. Again, the wider the sphere of people with whom you allow yourself to interact, the greater the pool you will have from which to draw characters, whether a jungle chief facing off with a condescending environmentalist (The DMZ), a cartel heir racing around in a red Ferrari (CrossFire), or a supercilious Special Forces sergeant determined to intimidate a female civilian--me! (Veiled Freedom). And don't avoid the unpleasant ones. My motto as a writer when eccentric, annoying or even nasty people cross one’s path is simple and effective. Don’t get irritated or even. Just write them into your next book!
4. Immerse yourself in your subject: It isn’t enough to collect interesting experiences and interview people. These must be tied together with thorough research so that you understand the implications of what you have seen and heard. Before I tackle a book set in a new country or political environment, I saturate myself in that place. Histories, biographies, political commentary, regional literature, travelogues, video documentary--I will have easily read 20,000 pages material before I ever pick up a pen or computer keyboard. Now the people I’ve met, the bits and pieces of what I’ve heard, seen on the news, etc. make sense and I’m ready to write the book.
5. Use the Internet as the invaluable tool it is: The Internet is an invaluable tool—how much information is out there really is enough to make any law enforcement nervous. Want to make that Colombian guerrilla commander in your pages real? Try reading his actual speeches posted to his website. Want to know the weaknesses of Hanford Nuclear Reservation security? Read studies and blueprints posted by environmentalist groups protesting the place. For every place I write about, I keep a Google Alert set for daily news digests. I follow blogs and travelogues of 'boots on the ground' whose lives and professions mirror the characters I am writing about.
6. Combine experiences you do have with thorough research to create a reality you can’t experience: The secret is to develop a wide frame of reference in which to fit your research so that you can describe as vividly as though you’d really been there. ‘A jungle is a jungle is a jungle’. So is a desert. Whether an earthquake, the bitter cold of a blizzard, the vertigo of a thousand-foot precipice, terror of a mugging, the adrenaline tension of a military roadblock, once you’ve gone through any experience, you can use it in any similar setting on the planet. The secret is to research carefully those details unique to the setting in question. Again, those blogs and travelogues as well as Lonely Planet and other tourism guides can be invaluable.
7. Have experts read it afterwards: On the other hand, I have often had plot holes caught and details corrected just by having an expert on the subject read it—often details I wouldn’t even know to ask ahead of time. On a recent novel, I had Coast Guard, DEA, counter-narcotics, military intelligence, weapons and nuclear experts, fire marshal, experts, clinical psychologists, former ambassador. That they found only a handful of errors was confirmation that I'd researched well. But I'd have hated for the specs of a certain air battle to have made it into print as I originally wrote it, even if few readers would ever know the difference.
The ultimate compliment for an author is to get fan mail from those who are or have been in the field of which we write that say, "You really get it; I can tell from your writing that you’ve been where we’re at." Fiction or not, that should be our ultimate goal as a writer.
Wednesday, November 11, 2009
Guest Blogger: Kathi Macias | Writing Methodds
“Herding Cattle” by Kathi Macias
Herding cattle, another obviously relevant title for writers and authors.
Well, okay, maybe not. But let me explain. Better yet, let me illustrate.
• “They threw me off the hay truck about noon.” —The Postman Always Rings Twice by James M. Cain
• “On February 8, 1956, in a little chapel in Loretto, Pennsylvania, I was ambushed by Jesus of Nazareth.” —Abba’s Child by Brennan Manning
• “There once was a boy by the name of Eustace Clarence Scrubb, and he almost deserved it.” —The Voyage of the Dawn Treader by C. S. Lewis
• “It was the best of times, it was the worst of times.” —A Tale of Two Cities by Charles Dickens
• “Elmer Gantry was drunk.” —Elmer Gantry by Sinclair Lewis
• “I had this story from one who had no business to tell it to me, or to any other….” —Tarzan of the Apes by Edgar Rice Burroughs
• “The cracking sound of gunfire exploded behind them, continuing for several seconds before Melissa and Carrie, en route to the auditorium with dozens of other students, realized there was a problem.” —The Price by Kathi Mills-Macias
These are all the opening lines of books, written in such a way as to get the reader’s immediate attention. Did it work? Did they intrigue you, grab you, suck you into the story and make you want to read on? If so, then you’ve just been snagged by a cow catcher.
Now don’t get me wrong. I’m not inferring that you’re some sort of bovine creature. What I am saying is that you’ve just been hooked by writers who know how to capture their readers. Or, to put it another way, you’ve been “herded” in the direction the author wanted you to go.
If you remember last month’s article, we talked about “eating the elephant” one bite at a time, rather than trying to ingest the entire pachyderm at one sitting. In other words, our topic was finding and keeping our focus, whether writing an article, a short story, a report, or a full-length book manuscript. In essence, we were “laying the track” for our train-of-thought writing. If we get off-track at any point during the process of our writing, we have lost the focus of our piece—and may lose our readers as well.
Properly herding cattle is every bit as important as correctly eating an elephant. If we don’t grab our readers in the very first lines of our manuscript, we will lose them before we ever get them moving along on our word journey. And though snagging the reader as quickly as possible has always been a crucial component of good writing, it is even more important today when we find ourselves living in a culture of “sound bites,” populated by scores of people with short attention spans who require sensational visuals to attract and maintain their interest.
Let’s face it. We now live, for the most part, in a high tech world where movies, television, and video games are quickly replacing reading as a favorite pastime. In fact, I remember hearing not long ago that the average American reads at a fourth-to-sixth grade level, and fewer and fewer people are reading at all, except for required business or related studies. Though I personally find that very sad, I can’t change it. All I can do is work that much harder at fine-tuning and honing my own writing in an attempt to attract and hold as many readers as possible, knowing that I’m competing for their valuable time with star-studded, action-packed, multi-million dollar visuals and bleeping, flashing, virtual-reality cyber games.
And so we come back to the cow catcher, a term that is so outdated in today’s culture that there are few people left who have even the remotest idea of what I’m talking about. So for those of you who, unlike me, aren’t yet quite as old as dirt, let me explain.
Years ago, long before trains were streamlined, the old steam engines were built with a sort of metal grating in front, down near the tracks, in order to “scoop up” a cow—or any other unwelcome varmint, for that matter—that might be loitering on the track, and then carry it along until the train was able to come safely to a stop. The cow might or might not survive the scooping, but it certainly had a better chance than if the train had just plowed right into it—not to mention the damage the cow could do to the train itself, including any passengers who might be on board. Cow catchers were also known as snowplows because the metal device could be used in a similar way to scoop up large piles or drifts of snow from the track so the train’s progress wouldn’t be impeded. But for our purposes, we’re just going to stick with calling these necessary and highly functional front-of-the-engine devices cow catchers.
Now to be fair, I will admit there are times that you simply need more than one sentence to build an effective cow catcher for your train—two or three, possibly, maybe even four, but certainly no more than a very brief paragraph. Let’s take a look at another cow catcher, this one requiring more than one sentence to get the train moving.
• You know how it is there early in the morning in Havana with the bums still asleep against the walls of the buildings; before even the ice wagons come by with ice for the bars? Well, we came across the square from the dock to the Pearl of San Francisco CafĂ© to get coffee and there was only one beggar awake in the square and he was getting a drink out of the fountain. But when we got inside the cafĂ© and sat down, there were the three of them waiting for us. —To Have and Have Not by Ernest Hemingway
Do you see how the author not only gave us the geographical setting for the story (Havana) and the time of day (early morning), but he also painted a vivid image of the street scene itself, replete with colorful characters (the bums asleep against the walls of the buildings and the beggar getting a drink from the fountain) and a feeling of anticipation that something important is about to happen (three of “them” were waiting for the main characters to come into the cafĂ©). The setting raises all sorts of questions, all of which beg to be answered: What is about to happen? Something good? Something bad? Who are “them” and who are “us”? In one paragraph we know the where and when of the opening scene, and we care about the characters and what is going to happen to them. That is brilliant writing. Quite obviously Mr. Hemingway knew a thing or two about herding cattle.
But designing an effective cow catcher is something any writer can learn to do. All it takes it a little creativity and a lot of determination—and a very strong desire to see your readers “herded” in the
right direction. So work on your own cow catchers this month, and next month we’ll attach them to some powerful locomotives.
*Adapted from THE TRAIN-OF-THOUGHT WRITING METHOD: Practical, User-Friendly Help for Beginning Writers by Kathi Macias and available at www.authorhouse.com.
Herding cattle, another obviously relevant title for writers and authors.
Well, okay, maybe not. But let me explain. Better yet, let me illustrate.
• “They threw me off the hay truck about noon.” —The Postman Always Rings Twice by James M. Cain
• “On February 8, 1956, in a little chapel in Loretto, Pennsylvania, I was ambushed by Jesus of Nazareth.” —Abba’s Child by Brennan Manning
• “There once was a boy by the name of Eustace Clarence Scrubb, and he almost deserved it.” —The Voyage of the Dawn Treader by C. S. Lewis
• “It was the best of times, it was the worst of times.” —A Tale of Two Cities by Charles Dickens
• “Elmer Gantry was drunk.” —Elmer Gantry by Sinclair Lewis
• “I had this story from one who had no business to tell it to me, or to any other….” —Tarzan of the Apes by Edgar Rice Burroughs
• “The cracking sound of gunfire exploded behind them, continuing for several seconds before Melissa and Carrie, en route to the auditorium with dozens of other students, realized there was a problem.” —The Price by Kathi Mills-Macias
These are all the opening lines of books, written in such a way as to get the reader’s immediate attention. Did it work? Did they intrigue you, grab you, suck you into the story and make you want to read on? If so, then you’ve just been snagged by a cow catcher.
Now don’t get me wrong. I’m not inferring that you’re some sort of bovine creature. What I am saying is that you’ve just been hooked by writers who know how to capture their readers. Or, to put it another way, you’ve been “herded” in the direction the author wanted you to go.
If you remember last month’s article, we talked about “eating the elephant” one bite at a time, rather than trying to ingest the entire pachyderm at one sitting. In other words, our topic was finding and keeping our focus, whether writing an article, a short story, a report, or a full-length book manuscript. In essence, we were “laying the track” for our train-of-thought writing. If we get off-track at any point during the process of our writing, we have lost the focus of our piece—and may lose our readers as well.
Properly herding cattle is every bit as important as correctly eating an elephant. If we don’t grab our readers in the very first lines of our manuscript, we will lose them before we ever get them moving along on our word journey. And though snagging the reader as quickly as possible has always been a crucial component of good writing, it is even more important today when we find ourselves living in a culture of “sound bites,” populated by scores of people with short attention spans who require sensational visuals to attract and maintain their interest.
Let’s face it. We now live, for the most part, in a high tech world where movies, television, and video games are quickly replacing reading as a favorite pastime. In fact, I remember hearing not long ago that the average American reads at a fourth-to-sixth grade level, and fewer and fewer people are reading at all, except for required business or related studies. Though I personally find that very sad, I can’t change it. All I can do is work that much harder at fine-tuning and honing my own writing in an attempt to attract and hold as many readers as possible, knowing that I’m competing for their valuable time with star-studded, action-packed, multi-million dollar visuals and bleeping, flashing, virtual-reality cyber games.
And so we come back to the cow catcher, a term that is so outdated in today’s culture that there are few people left who have even the remotest idea of what I’m talking about. So for those of you who, unlike me, aren’t yet quite as old as dirt, let me explain.
Years ago, long before trains were streamlined, the old steam engines were built with a sort of metal grating in front, down near the tracks, in order to “scoop up” a cow—or any other unwelcome varmint, for that matter—that might be loitering on the track, and then carry it along until the train was able to come safely to a stop. The cow might or might not survive the scooping, but it certainly had a better chance than if the train had just plowed right into it—not to mention the damage the cow could do to the train itself, including any passengers who might be on board. Cow catchers were also known as snowplows because the metal device could be used in a similar way to scoop up large piles or drifts of snow from the track so the train’s progress wouldn’t be impeded. But for our purposes, we’re just going to stick with calling these necessary and highly functional front-of-the-engine devices cow catchers.
Now to be fair, I will admit there are times that you simply need more than one sentence to build an effective cow catcher for your train—two or three, possibly, maybe even four, but certainly no more than a very brief paragraph. Let’s take a look at another cow catcher, this one requiring more than one sentence to get the train moving.
• You know how it is there early in the morning in Havana with the bums still asleep against the walls of the buildings; before even the ice wagons come by with ice for the bars? Well, we came across the square from the dock to the Pearl of San Francisco CafĂ© to get coffee and there was only one beggar awake in the square and he was getting a drink out of the fountain. But when we got inside the cafĂ© and sat down, there were the three of them waiting for us. —To Have and Have Not by Ernest Hemingway
Do you see how the author not only gave us the geographical setting for the story (Havana) and the time of day (early morning), but he also painted a vivid image of the street scene itself, replete with colorful characters (the bums asleep against the walls of the buildings and the beggar getting a drink from the fountain) and a feeling of anticipation that something important is about to happen (three of “them” were waiting for the main characters to come into the cafĂ©). The setting raises all sorts of questions, all of which beg to be answered: What is about to happen? Something good? Something bad? Who are “them” and who are “us”? In one paragraph we know the where and when of the opening scene, and we care about the characters and what is going to happen to them. That is brilliant writing. Quite obviously Mr. Hemingway knew a thing or two about herding cattle.
But designing an effective cow catcher is something any writer can learn to do. All it takes it a little creativity and a lot of determination—and a very strong desire to see your readers “herded” in the
right direction. So work on your own cow catchers this month, and next month we’ll attach them to some powerful locomotives.
*Adapted from THE TRAIN-OF-THOUGHT WRITING METHOD: Practical, User-Friendly Help for Beginning Writers by Kathi Macias and available at www.authorhouse.com.
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Wednesday, September 16, 2009
Marketing: Typical Misconceptions
By Sarah Bolme
Author:
Your Guide to Marketing Books in the Christian Market Place
A lot of authors treat marketing like it’s a dirty word. Many feel intimidated and scared by the thought of marketing. Christian authors, in particular, don’t want to “promote” themselves, because this seems to be contrary to Biblical teachings.
The problem is that many people have a misconception about marketing.
In a nutshell, marketing is any activity that connects producers to consumers. It is not self-promotion. It is showing consumers how what you have meets a need they have.
Stop and think about this.
You are thirsty. Then drink Dr. Pepper. Not only will it quench your thirst, but it will also put a spring in your step. Dr. Pepper will not meet just one, but two of your needs: quenched thirst and energy.
You are tired. Your old mattress is no longer comfortable and you wake up with back pain. Then buy a Sealy Posturepedic® mattress. It will give you the best night’s sleep you have ever had because it conforms to your body. Your need: a good night’s sleep. A Posturepedic mattress will meet that need and keep your back pain free.
You need transportation. A Volvo is for you. Volvos are the safest car on the road. A Volvo will not only meet your need of getting you where you need to go, it will keep you safe as it does.
Now think about your book. What need does your book meet?
Your book meets some need in someone’s life. That is why you wrote it.
If you developed a curriculum for homeschoolers, then your book helps a homeschool parent teach their children. If you wrote a nonfiction book on any topic, it meets some need in someone’s life. Even fiction books meet needs. People need wholesome pleasure reading. Your book can fill that need.
Next time you have a chance to promote your book, don’t worry about self-promotion. Rather, engage in ministry. Ministry is about meeting other’s needs. Market your book by meeting someone’s need. Tell them about the answer your book has for their need.
About the Author:
Sarah Bolme is the author of Your Guide to Marketing Books in the Christian Marketplace (www.marketingchristianbooks.com). As the Director of Christian Small Publishers Association (www.christianpublishers.net) she helps small publishers market their books in the Christian marketplace. You can read her blog at http://marketingchristianbooks.wordpress.com.
Author:
Your Guide to Marketing Books in the Christian Market Place
A lot of authors treat marketing like it’s a dirty word. Many feel intimidated and scared by the thought of marketing. Christian authors, in particular, don’t want to “promote” themselves, because this seems to be contrary to Biblical teachings.
The problem is that many people have a misconception about marketing.
In a nutshell, marketing is any activity that connects producers to consumers. It is not self-promotion. It is showing consumers how what you have meets a need they have.
Stop and think about this.
You are thirsty. Then drink Dr. Pepper. Not only will it quench your thirst, but it will also put a spring in your step. Dr. Pepper will not meet just one, but two of your needs: quenched thirst and energy.
You are tired. Your old mattress is no longer comfortable and you wake up with back pain. Then buy a Sealy Posturepedic® mattress. It will give you the best night’s sleep you have ever had because it conforms to your body. Your need: a good night’s sleep. A Posturepedic mattress will meet that need and keep your back pain free.
You need transportation. A Volvo is for you. Volvos are the safest car on the road. A Volvo will not only meet your need of getting you where you need to go, it will keep you safe as it does.
Now think about your book. What need does your book meet?
Your book meets some need in someone’s life. That is why you wrote it.
If you developed a curriculum for homeschoolers, then your book helps a homeschool parent teach their children. If you wrote a nonfiction book on any topic, it meets some need in someone’s life. Even fiction books meet needs. People need wholesome pleasure reading. Your book can fill that need.
Next time you have a chance to promote your book, don’t worry about self-promotion. Rather, engage in ministry. Ministry is about meeting other’s needs. Market your book by meeting someone’s need. Tell them about the answer your book has for their need.
About the Author:
Sarah Bolme is the author of Your Guide to Marketing Books in the Christian Marketplace (www.marketingchristianbooks.com). As the Director of Christian Small Publishers Association (www.christianpublishers.net) she helps small publishers market their books in the Christian marketplace. You can read her blog at http://marketingchristianbooks.wordpress.com.
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Monday, September 14, 2009
Marketing Strategy 9: Black Book of Business Contacts
If you have been keeping up with my other Marketing Strategy Posts, this may very well be the most valuable of all. This is one of my top ten secrets for aspiring authors...that is for those of you who are considering authoring a book. If you already have a book in print don't worry, it is not too late to use this advice to your advantage.
In the world of business there is the coveted "book of business" that contains key contacts. Usually a list is amassed over the years of doing business. The longer you are in business and are successful the more valuable your contacts become.
A book of business would vary greatly by industry. A contractor's contact list might be different from those of an attorney. While an insurance sales person would have a contact list that was not industry specific, but based upon clients who have purchased from them in the past. Who would be in the book? This may include previous clients, contacts in the media, or people you know who are great at referrals. This list of people would be in your niche market, or those that would be the most interested in your book topic. You are not going to include your plumbers name in the list, no matter how important he may be unless you have a book that is geared to the plumbing industry.
In the world of writing and publishing your book of business may contain some of the suggestions listed below. Don't limit yourself to these categories, and by all means if you have additional suggestions, please share!
Pre-Book Publication:
Writing and Publishing Book of Business Contacts:
Agents
Publishers
Graphic Artists
Editors
Printers (for self-publishers)
Publicity
Book Club Reviewers
Speakers associations
Magazine or print editors
Valuable online contacts
Social networking websites
This list will grow as you slowly get closer to your publication date. I have a list of twelve people I use with each book I print. Does this list vary, yes...but I am so happy the major leg work is over. I know who I am going to use to layout and create the cover of each book, I know who I'll choose to edit, distribute, or help with publicity. I know who I will call to set up speaking engagements, help with promotions and share my information via speakers bureaus and networks. What a time saver!
Do you have a list of people that you will use to help you as your book project grows near completion? If not, begin today.
In the world of business there is the coveted "book of business" that contains key contacts. Usually a list is amassed over the years of doing business. The longer you are in business and are successful the more valuable your contacts become.
A book of business would vary greatly by industry. A contractor's contact list might be different from those of an attorney. While an insurance sales person would have a contact list that was not industry specific, but based upon clients who have purchased from them in the past. Who would be in the book? This may include previous clients, contacts in the media, or people you know who are great at referrals. This list of people would be in your niche market, or those that would be the most interested in your book topic. You are not going to include your plumbers name in the list, no matter how important he may be unless you have a book that is geared to the plumbing industry.
In the world of writing and publishing your book of business may contain some of the suggestions listed below. Don't limit yourself to these categories, and by all means if you have additional suggestions, please share!
Pre-Book Publication:
Writing and Publishing Book of Business Contacts:
Agents
Publishers
Graphic Artists
Editors
Printers (for self-publishers)
Publicity
Book Club Reviewers
Speakers associations
Magazine or print editors
Valuable online contacts
Social networking websites
This list will grow as you slowly get closer to your publication date. I have a list of twelve people I use with each book I print. Does this list vary, yes...but I am so happy the major leg work is over. I know who I am going to use to layout and create the cover of each book, I know who I'll choose to edit, distribute, or help with publicity. I know who I will call to set up speaking engagements, help with promotions and share my information via speakers bureaus and networks. What a time saver!
Do you have a list of people that you will use to help you as your book project grows near completion? If not, begin today.
Thursday, September 10, 2009
Marketing Strategy 8: Covers Sell Books, Front and Back
As an author you get inside the mind of your character if it is fiction, or teach or explain a concept well if it is non-fiction. But, have you taken the time to get inside the head of your buyer? If you haven't or don't know where to begin, start with yourself.
Go to the bookstore with a topic in mind. When you arrive look at the books that attract you. Why do they? What was it that made you stop to look? Remember these points, or if you are like me, you need to jot them down or you'll forget. By any chance was it the book cover? If you said, "Yes!" you are not alone. Many of us are attracted by a title, the illustrations on a book cover, or the color, yet once the "first-attraction" is over, we flip it to the back or open up the book and look at the book jacket copy.
A book cover may convey a thousand words... but if the words on the inside don't measure up it goes back on the shelf. An author does not have long to impress a potential customer, it is mere seconds. What is your cover story? What makes you pick up a book or purchase it? I'm curious to know.
Go to the bookstore with a topic in mind. When you arrive look at the books that attract you. Why do they? What was it that made you stop to look? Remember these points, or if you are like me, you need to jot them down or you'll forget. By any chance was it the book cover? If you said, "Yes!" you are not alone. Many of us are attracted by a title, the illustrations on a book cover, or the color, yet once the "first-attraction" is over, we flip it to the back or open up the book and look at the book jacket copy.
A book cover may convey a thousand words... but if the words on the inside don't measure up it goes back on the shelf. An author does not have long to impress a potential customer, it is mere seconds. What is your cover story? What makes you pick up a book or purchase it? I'm curious to know.
Labels:
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Monday, September 7, 2009
Author Book Signings
During a recent visit to a local Christian bookstore, I found an author book signing underway. As I watched the event from nearby, the author of a well known fiction series, greeted the line of women and chatted briefly with each. She had poise. She had flair. She seemed relaxed and appeared to be enjoying herself.She had arrived at the top, or to the outside world, so it appeared. Book signings are the goal of many authors, especially novelists. Large royalty publishers have an easier time setting up book signings for their authors, yet it is possible for small literary publishers and self-published authors as well. Several of my author friends have hired publicists who set up radio interviews, television spots as well as print interviews. Yet, there is nothing like being up close and personal. What a great way to sell product and meet your readers.
If you are interested in obtaining a book signing at a major store chain I invite you to listen to this week's Blog Talk Radio Show for authors, Information In A Nutshell Radio where I will interview a book store employee, Joel Cobb who will share his insider's tips: http://www.WritingandPublishingRadio.com
Joel will also be the guest blogger this week and will share his information on what works, what doesn't and protocol that major book store chains require. Knowing the rules is always important. In this case it will make the difference between a good experience and one that could ban you from future book stores in the entire area.
My largest book signing was at the Christian Book Association (CBA) National conference, hosted by my distributor. It was a major event and upon entering my husband who accompanied me, smiled and said, "We're not in Kansas anymore." I laughed which helped to alleviate my nervousness, somewhat. Here I was, ready to re-launch a series of books, The Truth Seeker's Mystery Series, The Missing Link: Found and I was so nervous! It turned out to be an unforgettable time and I enjoyed meeting new people and sharing my love and passion for being an author. Have you had a book signing or perhaps attended one? Share your insights with us here.
Saturday, September 5, 2009
10-Pitfalls Continued: Jackie Perseghetti
Pitfall #6: Stepping away from your content because you were saturated with it! This is a very easy pitfall to step into, and one I had to climb out of. I was so entrenched in my writing that when I was done with the books, I was emotionally done—at least for a while. I stepped away to take a deep breath, do a victory dance, and celebrate. The problem was, I forgot to step back again.
Whatever you write, you need to remain fresh. Review your written work periodically to keep yourself excited about it. This will not only motivate you to promote your book, but it will make it easier when asked to talk about them. You wrote what you wrote for a reason and generally with a passion. Don’t lose that perspective!
Pitfall #7: Mis-focus – Thinking of what your book can do for you (success; notoriety; respect) rather than what your book can do for others. If you’re in it for yourself, your enthusiasm will dry up. So will your market. A mis-focus can cause you to become distracted and tempted to chase after things that could undermine you in the long run. To stay out of this pit, ask yourself: “Why am I writing this?” or, “Why am I a writer?” Then, keep that in mind.
It’s hard to sidestep this pitfall when trying to build an author platform because success and fame is often given as a motivating factor. You see this all over the Internet—especially with the current economic times. Writing a book is not a “get rich quick” deal, and while it could possibly brand you an “expert,” it isn’t a cure for the emptiness you may feel in your life. Don’t go down the arrogant author avenue, or the respect -seeking road. It’s a dead end. Literally.
Pitfall #8: “Looking left and right” syndrome. This pitfall is an unhealthy comparison of your books to other books in the same genre. While it is good to know what’s out in the market and how your product compares, you need to be careful with what you do with that information. Does it inspire you toward great things, or does it spiral you downward in envy? Does it make you more creative, or does it make you more critical or bitter? If you step into this pitfall, you will soon find yourself criticizing other books in order to make yours look better. Keep a check on your heart. This is a very subtle pitfall to step into!
Pitfall #9: “Holding the apron strings too tightly.” As an empty nester, this has been on my mind recently. Just as there are seasons of change in life, there are times to change and launch in a new direction as a writer. While this can be true of developing a platform, it is hardest when dealing with something you’ve already written. I fell into this pitfall when “Caution: Dangerous Devotions” and “Caution: More Dangerous Devotions” were being redone. (The current “Faith Factor NT” and “Faith Factor OT” -- thru the Bible devotions are simply Dangerous Devotions on steroids, with additional sidebars, a timeline ticker tape running along the bottom of the pages pitting secular and biblical history side-by-side, and additional sidebars. For the OT book, it is new material to complete where I left off in the original book.) Oh yes, and there was a title change.
When I first heard my books were going to be given a new title, I balked. I had come up with the title of the original books and they were quite the attention getter. Upon hearing my books were now going to be called “Faith Factor,” I cried. (That was after I gagged, got angry, and wondered “Who came up with that dumb name!”) As you can see, it was a classic cased of holding the apron strings too tightly. I was afraid to re-examine my work and/or revise it. After all, it was a best-selling title for the publisher; why mess with something that was a proven seller?
This pitfall is one authors can easily step into anytime they write—with or without having a published book. For instance: have you ever asked for feedback on something you’ve written, and then gotten angry at the comments or editorial remarks? Apron strings. Case in point! While writing a book is a lot like giving birth (book idea growing and developing inside of you; you imagining what life will be like once the book is out; expectations; dreams; then the uncomfortable birth pangs and demands of deadlines; scurrying around to finalize edits; the transitional time squeeze of last minute checks, and then viola! Book!)—Writing a book is NOT a baby! Never forget that.
Pitfall #10: Self pressure to “climb the author ladder” – Falling into the temptation to become something you are not, or are uncomfortable becoming because that is what is “expected.” How well you avoided some of the other nine pitfalls will influence your success in avoiding this one!
This last pitfall reminds me of the old junior-high syndrome of trying to be like someone else who has success with friends and popularity, or who is cool because he/she is an athlete. While it is good to observe and learn, it is not good to lose your identity or become something you are not. As an author, if you are not a speaker, don’t feel pressured to go out on the speaking circuit just because it’s expected! Instead, you can blog where you have time to develop your thoughts, and the only audience you face are the letters on your keyboard. There are many ways to climb a ladder – take the next steps – without making yourself into something you are not, or something you regret becoming.
So, a practical suggestion in how to avoid this pitfall? Be yourself. No one can be that better than you.
Jackie Perseghetti is an author of Faith Factor O.T. and Faith Factor N.T. visit her on her blog at http://www.ACupofCoolWater.blogspot.com and come be refreshed!
Whatever you write, you need to remain fresh. Review your written work periodically to keep yourself excited about it. This will not only motivate you to promote your book, but it will make it easier when asked to talk about them. You wrote what you wrote for a reason and generally with a passion. Don’t lose that perspective!
Pitfall #7: Mis-focus – Thinking of what your book can do for you (success; notoriety; respect) rather than what your book can do for others. If you’re in it for yourself, your enthusiasm will dry up. So will your market. A mis-focus can cause you to become distracted and tempted to chase after things that could undermine you in the long run. To stay out of this pit, ask yourself: “Why am I writing this?” or, “Why am I a writer?” Then, keep that in mind.
It’s hard to sidestep this pitfall when trying to build an author platform because success and fame is often given as a motivating factor. You see this all over the Internet—especially with the current economic times. Writing a book is not a “get rich quick” deal, and while it could possibly brand you an “expert,” it isn’t a cure for the emptiness you may feel in your life. Don’t go down the arrogant author avenue, or the respect -seeking road. It’s a dead end. Literally.
Pitfall #8: “Looking left and right” syndrome. This pitfall is an unhealthy comparison of your books to other books in the same genre. While it is good to know what’s out in the market and how your product compares, you need to be careful with what you do with that information. Does it inspire you toward great things, or does it spiral you downward in envy? Does it make you more creative, or does it make you more critical or bitter? If you step into this pitfall, you will soon find yourself criticizing other books in order to make yours look better. Keep a check on your heart. This is a very subtle pitfall to step into!
Pitfall #9: “Holding the apron strings too tightly.” As an empty nester, this has been on my mind recently. Just as there are seasons of change in life, there are times to change and launch in a new direction as a writer. While this can be true of developing a platform, it is hardest when dealing with something you’ve already written. I fell into this pitfall when “Caution: Dangerous Devotions” and “Caution: More Dangerous Devotions” were being redone. (The current “Faith Factor NT” and “Faith Factor OT” -- thru the Bible devotions are simply Dangerous Devotions on steroids, with additional sidebars, a timeline ticker tape running along the bottom of the pages pitting secular and biblical history side-by-side, and additional sidebars. For the OT book, it is new material to complete where I left off in the original book.) Oh yes, and there was a title change.
When I first heard my books were going to be given a new title, I balked. I had come up with the title of the original books and they were quite the attention getter. Upon hearing my books were now going to be called “Faith Factor,” I cried. (That was after I gagged, got angry, and wondered “Who came up with that dumb name!”) As you can see, it was a classic cased of holding the apron strings too tightly. I was afraid to re-examine my work and/or revise it. After all, it was a best-selling title for the publisher; why mess with something that was a proven seller?
This pitfall is one authors can easily step into anytime they write—with or without having a published book. For instance: have you ever asked for feedback on something you’ve written, and then gotten angry at the comments or editorial remarks? Apron strings. Case in point! While writing a book is a lot like giving birth (book idea growing and developing inside of you; you imagining what life will be like once the book is out; expectations; dreams; then the uncomfortable birth pangs and demands of deadlines; scurrying around to finalize edits; the transitional time squeeze of last minute checks, and then viola! Book!)—Writing a book is NOT a baby! Never forget that.
Pitfall #10: Self pressure to “climb the author ladder” – Falling into the temptation to become something you are not, or are uncomfortable becoming because that is what is “expected.” How well you avoided some of the other nine pitfalls will influence your success in avoiding this one!
This last pitfall reminds me of the old junior-high syndrome of trying to be like someone else who has success with friends and popularity, or who is cool because he/she is an athlete. While it is good to observe and learn, it is not good to lose your identity or become something you are not. As an author, if you are not a speaker, don’t feel pressured to go out on the speaking circuit just because it’s expected! Instead, you can blog where you have time to develop your thoughts, and the only audience you face are the letters on your keyboard. There are many ways to climb a ladder – take the next steps – without making yourself into something you are not, or something you regret becoming.
So, a practical suggestion in how to avoid this pitfall? Be yourself. No one can be that better than you.
Jackie Perseghetti is an author of Faith Factor O.T. and Faith Factor N.T. visit her on her blog at http://www.ACupofCoolWater.blogspot.com and come be refreshed!
Labels:
aspiring authors,
book sales,
books,
publishing,
writers
Wednesday, July 29, 2009
Marketing Strategy 6: Relationships that Count-2
Part 2
The rule books have changed somewhat. Social networking has opened the doors for relationships to be created across the miles. I have hundreds of friends on Facebook, Twitter, Linkedin and Plaxo that I don’t know, have never met, and will more than likely never meet in my lifetime. (Yes, go ahead and connect to me, I like making new “friends”). How do I know these people? Through relationship building. The written word is now King. If you can write, and write well, you can create relationships. Those relationships will open doors, and I mean big doors.
Learning what makes up a good relationship is the key in the real world as well as the virtual world. This year I published a lady that I “met” who has become a good friend of mine. Our first correspondence was sometime in 2008, and while we have never met face-to-face, we’ve exchanged hundreds of emails and at least several marathon phone calls.
She and I connected at the invitation of a mutual friend on Facebook. We got to know each other and when she presented me with her manuscript on teaching children to write fiction (and she is a published children’s novelist), I was interested in taking a look. I loved her work. With some additions and suggestions from me, which she quickly implemented, we had a new Media Angels product. Susan K. Marlow added another book to her ever growing list of accomplishments, "Reach for the Stars: A Young Fiction Author's Workbook." Sales have already surpassed expectations.
This took place through relationship building. Hers and mine. Relationships, the best kind, are mutually beneficial. People who look at things from the perspective of “what’s in it for me” tend to be labeled early on as takers. Those who are very helpful on the other hand can be taken advantage of as well. It is important to set some boundaries and work within your comfort range.
I recently joined a women’s business networking group in Ft. Myers. Now I was face-to-face. I couldn’t hide behind my words. It was me and them… a sea of them, many professional business women use to getting up in a group, introducing themselves and their business, and they had talent. It didn’t take me long to become acclimated. Why? Because I watched, and I learned from the pros.
We have a one-minute introduction about ourselves, our product or business, and what our needs are from the members in the room. I watched women who stated or stumbled over their intros, and others that asked several questions of the members, or spoke about making lives easier with product X-Y-Z.
If you remember my opening post, I claimed that I resorted to humor when I was in a nerve racking situation. This was no different. When it was my turn, I quipped I could barely say my name in one minute let alone tell about my business. The clock was ticking...was I prepared for this? No...but I was able to muddle my way through and the second time I was more knowledgeable about what to expect. This group is all about making relationships in order to refer each other's businesses and help with brainstorming sessions, meeting with speakers and an array of other worthwhile endeavors.
As an author you may wonder how this would help you. Word of mouth, especially women’s mouths, can be a very good thing, or not. If they like you or your product everyone will know. My husband was a member of a similar networking group but found that once work picked up he was unable to attend meetings. You need to use what works for you. In this situation, I can represent my business, as a consultant for aspiring authors but still give out business cards for my husband’s remodeling business. Relationship building is at the forefront of this endeavor.
One other note here, I quickly began telling my friends who were in business about this group, and soon an email from the group leader was sent out to all of the members. I was surprised to see my name signaled out as the person who had invited four new guests to the group, being I had joined only two weeks prior. I thought this was normal. Don't keep something good to yourself, share. This is how relationships work.
Relationships… making them is much harder than breaking them.
Next: My top ten list of making Great Working Relationships!
The rule books have changed somewhat. Social networking has opened the doors for relationships to be created across the miles. I have hundreds of friends on Facebook, Twitter, Linkedin and Plaxo that I don’t know, have never met, and will more than likely never meet in my lifetime. (Yes, go ahead and connect to me, I like making new “friends”). How do I know these people? Through relationship building. The written word is now King. If you can write, and write well, you can create relationships. Those relationships will open doors, and I mean big doors.
Learning what makes up a good relationship is the key in the real world as well as the virtual world. This year I published a lady that I “met” who has become a good friend of mine. Our first correspondence was sometime in 2008, and while we have never met face-to-face, we’ve exchanged hundreds of emails and at least several marathon phone calls.
She and I connected at the invitation of a mutual friend on Facebook. We got to know each other and when she presented me with her manuscript on teaching children to write fiction (and she is a published children’s novelist), I was interested in taking a look. I loved her work. With some additions and suggestions from me, which she quickly implemented, we had a new Media Angels product. Susan K. Marlow added another book to her ever growing list of accomplishments, "Reach for the Stars: A Young Fiction Author's Workbook." Sales have already surpassed expectations.
This took place through relationship building. Hers and mine. Relationships, the best kind, are mutually beneficial. People who look at things from the perspective of “what’s in it for me” tend to be labeled early on as takers. Those who are very helpful on the other hand can be taken advantage of as well. It is important to set some boundaries and work within your comfort range.
I recently joined a women’s business networking group in Ft. Myers. Now I was face-to-face. I couldn’t hide behind my words. It was me and them… a sea of them, many professional business women use to getting up in a group, introducing themselves and their business, and they had talent. It didn’t take me long to become acclimated. Why? Because I watched, and I learned from the pros.
We have a one-minute introduction about ourselves, our product or business, and what our needs are from the members in the room. I watched women who stated or stumbled over their intros, and others that asked several questions of the members, or spoke about making lives easier with product X-Y-Z.
If you remember my opening post, I claimed that I resorted to humor when I was in a nerve racking situation. This was no different. When it was my turn, I quipped I could barely say my name in one minute let alone tell about my business. The clock was ticking...was I prepared for this? No...but I was able to muddle my way through and the second time I was more knowledgeable about what to expect. This group is all about making relationships in order to refer each other's businesses and help with brainstorming sessions, meeting with speakers and an array of other worthwhile endeavors.
As an author you may wonder how this would help you. Word of mouth, especially women’s mouths, can be a very good thing, or not. If they like you or your product everyone will know. My husband was a member of a similar networking group but found that once work picked up he was unable to attend meetings. You need to use what works for you. In this situation, I can represent my business, as a consultant for aspiring authors but still give out business cards for my husband’s remodeling business. Relationship building is at the forefront of this endeavor.
One other note here, I quickly began telling my friends who were in business about this group, and soon an email from the group leader was sent out to all of the members. I was surprised to see my name signaled out as the person who had invited four new guests to the group, being I had joined only two weeks prior. I thought this was normal. Don't keep something good to yourself, share. This is how relationships work.
Relationships… making them is much harder than breaking them.
Next: My top ten list of making Great Working Relationships!
Friday, June 26, 2009
Public Speaking: Learning is Half the Fun.
In a Nutshell:
Where do you learn how to become a good public speaker?
In front of a mirror, with a small audience and feedback, and professional organizations. Don't forget: having a good dose of enthusiasm helps.
If you are an author the idea is to sell books, and lots of them. If you have a speaker's platform you are ahead of the game. You have an avenue to talk about your passions, whatever they may be, and to hopefully entice the listener to purchase one or more of your products.
Many times speakers don't talk about their book specifically, but perhaps one or more key points contained in their manuscript. How do you obtain a speaking platform if you are an unknown speaker? Just about everyone was an unknown speaker at one time. Developing your seminar is half the battle, convincing someone to let you speak the other. If you have a winning presentation, and can create a digital product, this can help. Give out copies or email it to potential prospects looking for speakers.
In an earlier post I discussed obtaining a platform and some ideas to get you started. Read it again, and I invite you to listen to an audio-interview of Jonathan Jeffus, the web and program designer of our website http://www.ScholarSquare.com. Scholar Square is a video-presentation website where anyone can post a presentation and charge for it, or sell a product with their presentation. The audio can be heard on the Scholar Square website. He covers some key ideas about the value of video presentations.
I recently had coffee with a friend who hosts her own radio show on fiance. She is an expert in the area and at one time was a bank V.P. I asked her how she became so comfortable with public speaking. Her answer? After college knowing she needed to work on those skills to compete in the corporate world, she joined the organization Toastmasters. My own children have completed Toastmasters with great success.
The key elements to a good presentation is multi-fold. I will be interviewing a communication expert, Jo Jo Tabares on my upcoming Blog Talk Radio show on July 6th. If you are interested in learning great speaking techniques, you won't want to miss this show found here: http://www.WritingandPublishingRadio.com
Where do you learn how to become a good public speaker?
In front of a mirror, with a small audience and feedback, and professional organizations. Don't forget: having a good dose of enthusiasm helps.
If you are an author the idea is to sell books, and lots of them. If you have a speaker's platform you are ahead of the game. You have an avenue to talk about your passions, whatever they may be, and to hopefully entice the listener to purchase one or more of your products.
Many times speakers don't talk about their book specifically, but perhaps one or more key points contained in their manuscript. How do you obtain a speaking platform if you are an unknown speaker? Just about everyone was an unknown speaker at one time. Developing your seminar is half the battle, convincing someone to let you speak the other. If you have a winning presentation, and can create a digital product, this can help. Give out copies or email it to potential prospects looking for speakers.
In an earlier post I discussed obtaining a platform and some ideas to get you started. Read it again, and I invite you to listen to an audio-interview of Jonathan Jeffus, the web and program designer of our website http://www.ScholarSquare.com. Scholar Square is a video-presentation website where anyone can post a presentation and charge for it, or sell a product with their presentation. The audio can be heard on the Scholar Square website. He covers some key ideas about the value of video presentations.
I recently had coffee with a friend who hosts her own radio show on fiance. She is an expert in the area and at one time was a bank V.P. I asked her how she became so comfortable with public speaking. Her answer? After college knowing she needed to work on those skills to compete in the corporate world, she joined the organization Toastmasters. My own children have completed Toastmasters with great success.
The key elements to a good presentation is multi-fold. I will be interviewing a communication expert, Jo Jo Tabares on my upcoming Blog Talk Radio show on July 6th. If you are interested in learning great speaking techniques, you won't want to miss this show found here: http://www.WritingandPublishingRadio.com
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