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Showing posts with label authors. Show all posts
Showing posts with label authors. Show all posts

Monday, July 16, 2012

Are You a Real Author?

A book is a book and an author is an author, right?

Well in the not so distant past an author would write a book or proposal, submit it to one or more publishing houses and wait for weeks or months to hear back. After a decent amount of time, around six months, said aspiring author would send out the manuscript, making copies and mailing the documents of course, to another round of publishers and the waiting process would happen all over again.

Flash-forward to the present.

Now, if someone wants to write a book... anyone, even a child, can. All you have to do is create the file and upload it on one of the many services, such as Amazon's "Create Space," and voila! An author is born. Or is an author really born?

What is the definition of an author?

A. One who writes?
B. One is is published by the traditional means...publisher with a print product.
C. One who is self published with a print product?
D. One who is self published with a print and/or digital product?

Confusing right?

To add to the confusion we can include the caveat the author needs to sell books to be considered a published author. By selling I don't mean to 100 of your best friends or manipulate the system, such as Amazon to spike sales at 3 PM in the morning, or offer the book for free on a slow day to become an Amazon best seller.

This is a hotly contested subject and I know many of my readers are self-published authors or those who aspire to be traditionally published at some point in their writing careers. I turned down a 4-book publishing contract in 1996 after I had successfully self-published said books and was happy not having to make 15% commission when I was making 100%. However, does that still make me a published author if I self-publish? I can't join many of the professional associations because I am self-published however several of my authors, Susan K. Marlow is one, is part of these associations because I publish one of her books!

And so we go round and round and I'm sure you have an opinion, so let's hear it!

Monday, May 7, 2012

A Contest for Authors Hop On...

I've joined with a group of other bloggers to bring you this BLOG hop... in the process there are instructions in the post below about what I am specifically giving away. Want a one-on-one consult with an experienced author consultant? Well now is your chance! See how to enter in the post below and best wishes.


Here are my top reasons for joining the "HOP"
1. Get the word out about my blog in the hopes that you will FOLLOW it!. I'm so busy helping other authors, hosting events and writing books that I forget my OWN writing blog.

2. Hope you will look around and consider buying my book! It is available on Amazon and my website here: Information In A Nutshell: Writing and Publishing and Business Tips and Taxes for Writers

3. Spread the joy... point you to other great bloggers and authors! (See links below)

About me:

Felice Gerwitz loves to be on the host side of the mic and has a radio show for authors at Writing and Publishing Radio.com (http://www.WritingandPublishingRadio.com) Felice is also the author and co-author of 19 books. She wrote Information in a Nutshell: Writing and Publishing and has published, Information in a Nutshell: Business Tips and Taxes for Writers.

a Rafflecopter giveaway  

Contest:
Monday May 7th for the John 3:16 Marketing Network Blog Hop which will run May 7-14. There will be over 50 blogs you can hop to and all of them will be offering a giveaway all you have to do is leave a comment on that blog

MY PRIZE OFFER
In order to win the prize I offered (see the previous post for details $125.00 Value) please leave a comment to this post with your EMAIL so I can contact the winner... AND follow the instructions below.

In order to win the Kindle Fire that is being offered you should visit and post on each of the blogs below and join the mailing list below. (I don't run that mailing list but it is run by the Christian bloggers I belong to!)... 

Now! To enter for a chance of winning one of the Kindles, sign in below.
Kindle Wi-Fi, 6
Join The Mailing List (Blog Hoppers, sign up here, check the John 3:16 Readership Box)
Email: (for Kindle drawing, May 7-May 14)
For Email Newsletters you can trust

Participating Bloggers AND GREAT PRIZES

Blog Hop Participants:
Be sure to tell your friends about the John 3:16 Giveaway Blog Hop! It's going to be a great! week of fun!
http://images.quickblogcast.com/7/4/9/2/2/232966-222947/HoppingRabbit50.jpg?a=92
Just click on the links below to go from blog to blog! Happy hoppin'!
Blog Hop Participants:
2.     Lynn Dove– Word Salt (Host blog)
3.     Laura J. Davis
4.     Paulette Harper
5.     Carol A. Brown
6.     April Gardner
7.     Sue Russell
8.     Susan F. Craft
9.     Heather Bixler
37.  Bill Burt

Monday, December 5, 2011

Book Business ~ Terry Whalin



Shocking News To Authors: The Book Business Is A Business First

By W. Terry Whalin

            Before I began working inside a book publishing house, I had written more than 50 nonfiction books, ranging from children’s to adult books. I have never self-published a book and always worked through traditional publishers. However, I was unaware of the financial production numbers for nonfiction books and I found it shocking—and something critical for potential authors to understand. The author never sees these figures for their books as the publisher doesn’t reveal them throughout the contract negotiation process. A publisher will produce these financial calculations as simply a part of good business practices.  As an author, understanding this helped me see publishing as a business. Authors have huge amounts of time and emotional investment in their words. When I saw these production numbers, I understood that the publisher, not the author, has the largest out-of-pocket cash investment in a book. 
            Inside the publisher, the editor will gather a sales projection about how many copies the sales department believes they can sell of your title the first year. That sales figure will be used to calculate the production costs of ink, paper and binding for various amounts of printing (5,000, 10,000 or 15,000 copies). As the initial print number is raised, the cost per book decreases. You may ask, So why not print a large volume each time? The answer is, if the publisher prints a large number of copies, then he has to store those copies in their warehouse (read cost and expense), plus make sure they actually sell those copies within a year’s timeframe. The cost of tying up financial resources in storing and warehousing books that aren’t selling is large. Also the federal government taxes publishers on each copy in storage. These tax rules have forced publishers to think long and hard about how many copies of each book to print.
            Inside my former publisher, we calculated the overall printing details of the book (paperback with general publishing look or hardcover with jacket) and the number of books to print before offering a book contract. In short, publishers pour a great deal of work into their books and financial projections before they call you and offer a nonfiction book contract. Understanding this process helps you see some of the reasons it takes such a long time for an author to receive a publishing contract…
            Often the publisher returns to an author with whom they have already published a book. If the publisher takes a second or third book from the same author, they are investing in that author’s career and trying to build that author’s audience and market. If the author’s books are selling well, then the publisher will be eager for another project. Each week, publishers monitor sales numbers on their books to see if particular authors merit another book contract.
            Many writers focus only on the creative aspects of writing a book and getting it published, but the executives inside a publishing house are business people who want to sell books and turn a profit at the end of the day. It’s a delicate balance between creating the best possible product and assuring that each product has the best opportunity to sell into the market and reach the target audience.
________________________________________
W. Terry Whalin, a writer and publisher lives in Scottsdale, Arizona. A former acquisitions editor, former magazine editor and former literary agent, Terry has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. To help writers, he has created 12-lesson online course called Write A Book Proposal. His website is located at: www.terrywhalin.com.

Monday, November 14, 2011

Unlocking the Writer's Block

Available on Amazon
Unlocking Writer’s Block
Guest Post 
by Karen Zeigler


Rarely will individuals admit to being worriers unless they are going through a really difficult time.  So it’s not unusual that writers don’t recognize that the writer’s block they are experiencing is just worry in disguise. 

• What if no one read what I’ve written?
• What if the publisher rejects it?
• What if I don’t connect with my audience?
• Why does it matter?
• What if I miss the deadline?

Or perhaps it’s something total unrelated to writing.
• I wonder what they will find in those tests the doctor’s office ran.
• I hope my child has the courage to discuss the problem with their teacher. Should I step in or am I helping her become a responsible adult by asking her to step up?

• I haven’t heard from my spouse, the presentation was over an hour ago.  Is this a good sign that they got the business or is he lamenting at the airport bar?

Whatever the case is I can tell you from experience that there is likely a thousand thoughts running through your brain, perhaps even some on the topic you wish to write about, but the fearful, anxious and worrisome thoughts have taken over control.  Your mind maybe racing but the results are zip – going nowhere, nothing happening.

When I wrote my book Freedom from Worry – Prayer of Peace for an Anxious Mind it was more about eliminating worry and connecting with God is a real and life changing way.  What I didn’t realize until I began to share the practice is what can actually get accomplished when worry is out of the way.  Clarity comes, courage to take action and confidence in yourself, your calling and your God are just high level things that happen over and over again.  And if clarity wasn’t enough to make any writer rush online to purchase the book here are just a few more reasons you’ll want to include this book and the process that it teaches into your writing routine.

1.    The first key thing that happens in the process is the journaling.  That journaling is many things but first and foremost it is a means of getting the negative thoughts out of your brain.  As writers we often try to set all the positive variables in place – right time, right place, right atmosphere with little action taken to eliminate the negative thoughts rolling around in our head, which we carry with us regardless of where the writing takes place.

2.    Second we shift our mindset to that of gratitude.  It is when we are in a grateful mindset that our mind delves into deeper meaning, in life and in the topic at hand.  A mindset that is ultimately where most writers hope to take their audience.  Even the most comedic of writers is hoping to help their audience realize through humor that which is important about the topic.

3.    And last but not least it is a connection with the Creator.  A means for getting divine inspiration from the author of all creation. 

Practice the steps of the prayer and journaling found in Freedom from Worry and it’s guaranteed that thoughts will flow and writing will occur.  It happens by design.  By the end of your journaling time you will have spent 15-30 minutes pouring out (writing) your worries, fears, gratitude and requests onto the pages of your journal.  And as the peace of mind settles in, the flow continues on to the inspirational thoughts and words for which you were meant to write.


Karen Zeigler, Speaker and Life Coach, Inspiration to Change. 
Karen has come full circle, after almost 20+ years of climbing corporate ladders and pursuing her career that provided the prestige and money she thought was so critical from her college days, she realized there was more to life! She discovered coaching. Although she agrees being an Investment Advisor was somewhat fulfilling it never really scratched her "itch"...longings to write and speak on topics of purpose, passion and personal development.
 

Tuesday, April 13, 2010

John Kremer : 1001 Ways to Market Your Books

Okay, I admit it I'm a fan. When I interviewed John Kremer on my blog talk radio show, for authors I confessed, and he took the complement graciously. I explained that it was due to his book that I attribute much of my success. I have successfully self-published since 1994, and now work with many authors publishing their books under the Media Angels®, Inc., imprint.

I first read the sixth edition of John's book, "1001 Ways to Market Your Books" on a family reunion in North Carolina.

Everyone else was on a trek to view the mountain falls close up, while I was very happy to view the lake, and mountain view comfortably from the deck of our hotel. There I was, with my littlest son, and my book on marketing. I had been writing and publishing for a few years at this point, in a niche market, and the thought crossed my mind to expand this market into the schools and libraries. I had no idea where to begin and this book, this great resource, was able to answer all of my questions and all the others I didn't know I had!

I am a book purest. I’m coming alongside the eBook revolution very quietly although I am kicking and screaming inside. The idea of a wonderful book in my hands brings a smile to my lips. And, I would never in one-hundred years even contemplate turning down the page corners of any books in my personal library, which easily numbers over a thousand titles. Yet, John’s book broke all my carefully laid guidelines.

In fact I had to take some pictures of his book to show you.



You can see the pages are somewhat faded with age, written upon…



And, the corners are well… I really don’t know what I was thinking at the time. Was the kite-fold really necessary?




When an author begins writing, very few have a mind for marketing. Of course there are the exceptions, such as a friend, Eric Reinhold, author of the Ryann Watters fantasy series for children. Eric is a business man, a financial planner, and knows how to market. Not only does he have three books planned for the series, he has hopes for a movie to tie in with Mount Dora's 100 year anniversary. Mount Dora is the location of the book, a real place in Florida.

For the rest of us, just getting the book written is a huge undertaking. Many of the aspiring authors I work with begin to panic when I outline an underlying marketing plan to work toward, as they finish their manuscript. There are several choices according to John, one is to hire someone to market and publicize for you and the other is to do it yourself. I opted to do it myself and found the information I needed in John's "1001 Ways to Market Your Books".

What kind of information? Let me recount what this book did for me, personally:


1. I saved over $1000.00 on the print run of my book Information in a Nutshell: "Writing and Publishing" by using the printer information in John's book and website. I was able to obtain printing proposals; comparison shopped and asked my local printer if they could match the price. In this case the print run was large enough that they said, "Yes!"

2. Learned innovative ways to market, by including specific information that helped with sales. For example, the authors of book titles I mentioned in my book, mentioned my book to others. In one case the self-published author with a typical print run of 10,000 books, mentioned me in her “Digging Deeper” section. My sales soared.

3. Learned more about niche marketing, in my case the focus was on a particular group, and using my educational skills. I offered to speak to small groups, parent groups and state conventions. I taught workshops to adults and hands-on science workshops to children.

4. Marketing seasons: I found information about the best times to release books and tying this into what his happening locally. A great example is the one by Eric, mentioned above. John gives the author many ideas about how to tie this into your overall marketing campaign.

5. A book promotion time-line that is second to none. In this list, the author knows when to market and publicize and the order that it becomes the most effective. This is worth the ticket price of the book, in my opinion.






For the rest of the points you will need to listen to the radio interview I conducted with John. I am embarrassed to say that the interview went over the prescribed one hour. We clocked in at 90 minutes of excellent information! He was unselfish and generous as he continued to answer without an eye for the clock, and explained such marketing gems as the importance of a good front cover, testing the market, and building relationships.

You can learn more about John Kremer from:
Website: http://www.bookmarket.com
Group Discussion on his “Ning”: http://bookmarket.ning.com/
He has over 5,000 members, and I am one.

Happily, Blog Talk Radio selected this show as one of  Today's Top Picks!

The link for the radio show interview is: http://www.writingandpublishingradio.com.


You are always welcome to join the live event; every Monday at 3:30 ET, in order to ask the guest questions in “real time”… this interview was as much for my listening audience as it was for me. John has the experience of over 25+ years in the industry, and this interview reflected just the tip of his knowledge. Thanks John, from all of us who have profited from your research, time, energy and knowledge. I thank you for writing your book.

Wednesday, February 10, 2010

Relationships: All About Friends

They say social media is all about relationships and I agree. This week my guest was Frankie Sherman and as I predicted we had a blast! I met Frankie's publicist via social media. When the firm sent me Frankie's bio the information contained her accomplishments (such as writing the book, "Why we need Girlfriends") but it also contained the details that she was from the south, and loved sweet ice tea. I in turn was born in New York, now live in the south, and love unsweetened ice tea! 

While opposite in many ways, we are kindred spirits. She inspired me with her love for the Lord, her hard work and the attention to details. She was a choreographer for the Georgia Peach Bowl and the Florida Citrus Bowl Halftime Show. Now her stage is packed audiences waiting to hear her message that is laced with humor and truth. Just as she choreographed the half-time shows, she now works on her presentations. You can see a clip of her video on youtube from her website: www.frankiedsherman.com

Frankie has written a book that is a Bible study. This study is unique in that it focuses on the perspective of two Biblical girl-friends, Mary the mother of Christ and Elizabeth the mother of John the Baptist. Through this study you will learn that we all need someone to lean on, an ear to listen and most of all the strength that comes from the Lord to face all that we will in this life.

In receiving a copy of this book I was immediately engaged and hope to soon purchase a copy to give one of my friends in the hope that we can complete this study together. What a wonderful blessing to take a friendship, a relationship to the next-level. Closer to each other and to Christ!

In typical Frankie Sherman style here is her list of more reasons we need girlfriends...

Only our girlfriends understand-

Why we cry at weddings

Why we need 5 pairs of black shoes

Why a pack of M&M’s and a Diet coke is a balanced diet

Why hair spray is the 8th wonder of the world

And only girlfriends understand…other women.


Frankie also added these sober statistics...

1 in three marriages end in divorce

1-in four had been violently abused by a husband boyfriend-the person who told them “I love you.”

10 million diagnosed with clinical depression

1-8 have or will suffer from breast cancer.




We all need friends and sometimes friendship can be found in a book with a caring author. For those of you aspiring to be authors, think about the impact your book can have on another and write from the heart. That will surely inspire, and create a lasting impact in the lives of your readers. What a wonderful legacy you will leave the world. Thank-you Frankie Sherman for leaving your mark for future generations.

Monday, December 14, 2009

Meeting Dan Poynter


As seminars go, this one topped my expectations. I was invited as a guest by the President of A&A Printing, Billy Ashby. A&A Printing  The seminar was filled with some aspiring authors, some new authors, and some veteran authors. The latter was filled by the very tall shoes of Dan Poynter. I know Dan very well, yet I just met Dan in person on Saturday.

The reason I know him is that I've studied his book, Self-Publishing Manual many years ago. It was one of my favorite resources when I began writing in earnest, and one I still reference. I wrote for a niche market and had an audience and buyers. I wanted to expand my readership and his book helped me to think outside of the box. He has suggestions for approaching the book market in an innovative way. My book is very dog-eared. I have purchased, used it, and highly recommend it. In fact it is cited and reference in my book, Information in a Nutshell: Writing and Publishing.

Dan lived up to my expectations and gave a very good presentation where he explained his life mission, aiding authors to get their manuscripts into print. That is now one of my goals, the reason for this blog, the podcast radio show every Monday, and the reason I wrote my book. In a busy world being an author takes time. It is difficult to make the time for something that is uncertain. After all there are so many unknowns for a new author approaching the book market. Dan's book is a detailed blue-print for an author wanting to take charge of the publishing experience.

One of the best things about the workshop is Dan's confidence that anyone with a decent book can make sales and that self-publishing is a very viable option. Many times you will read that self-publishers don't sell many books, that they give up too soon, and the entire experience, in general is dismal. Dan painted another picture. He shared his success in writing for a niche market and how he used his ideas to sell outside of the brick-and-mortar bookstore.

He has been traditionally published, a publisher himself, and self-publishes. He knows all sides of the publishing world, and still he encouraged those in the room that self-publishing, successfully is an option in today's rough economy. I have found that he is correct on many levels. For those of you considering self-publishing, take heart! Now may be one of the best times to do so. Are you ready to take the plunge?

Wednesday, November 11, 2009

Guest Blogger: Kathi Macias | Writing Methodds

“Herding Cattle” by Kathi Macias

Herding cattle, another obviously relevant title for writers and authors.
Well, okay, maybe not. But let me explain. Better yet, let me illustrate.

•    “They threw me off the hay truck about noon.” —The Postman Always Rings Twice by James M. Cain

•    “On February 8, 1956, in a little chapel in Loretto, Pennsylvania, I was ambushed by Jesus of Nazareth.” —Abba’s Child by Brennan Manning

•    “There once was a boy by the name of Eustace Clarence Scrubb, and he almost deserved it.” —The Voyage of the Dawn Treader by C. S. Lewis

•    “It was the best of times, it was the worst of times.” —A Tale of Two Cities by Charles Dickens

•    “Elmer Gantry was drunk.” —Elmer Gantry by Sinclair Lewis

•    “I had this story from one who had no business to tell it to me, or to any other….” —Tarzan of the Apes by Edgar Rice Burroughs

•    “The cracking sound of gunfire exploded behind them, continuing for several seconds before Melissa and Carrie, en route to the auditorium with dozens of other students, realized there was a problem.” —The Price by Kathi Mills-Macias

These are all the opening lines of books, written in such a way as to get the reader’s immediate attention. Did it work? Did they intrigue you, grab you, suck you into the story and make you want to read on? If so, then you’ve just been snagged by a cow catcher.
  
Now don’t get me wrong. I’m not inferring that you’re some sort of bovine creature. What I am saying is that you’ve just been hooked by writers who know how to capture their readers. Or, to put it another way, you’ve been “herded” in the direction the author wanted you to go.

    If you remember last month’s article, we talked about “eating the elephant” one bite at a time, rather than trying to ingest the entire pachyderm at one sitting. In other words, our topic was finding and keeping our focus, whether writing an article, a short story, a report, or a full-length book manuscript. In essence, we were “laying the track” for our train-of-thought writing. If we get off-track at any point during the process of our writing, we have lost the focus of our piece—and may lose our readers as well.

    Properly herding cattle is every bit as important as correctly eating an elephant. If we don’t grab our readers in the very first lines of our manuscript, we will lose them before we ever get them moving along on our word journey. And though snagging the reader as quickly as possible has always been a crucial component of good writing, it is even more important today when we find ourselves living in a culture of “sound bites,” populated by scores of people with short attention spans who require sensational visuals to attract and maintain their interest.

Let’s face it. We now live, for the most part, in a high tech world where movies, television, and video games are quickly replacing reading as a favorite pastime. In fact, I remember hearing not long ago that the average American reads at a fourth-to-sixth grade level, and fewer and fewer people are reading at all, except for required business or related studies. Though I personally find that very sad, I can’t change it. All I can do is work that much harder at fine-tuning and honing my own writing in an attempt to attract and hold as many readers as possible, knowing that I’m competing for their valuable time with star-studded, action-packed, multi-million dollar visuals and bleeping, flashing, virtual-reality cyber games.

And so we come back to the cow catcher, a term that is so outdated in today’s culture that there are few people left who have even the remotest idea of what I’m talking about. So for those of you who, unlike me, aren’t yet quite as old as dirt, let me explain.

Years ago, long before trains were streamlined, the old steam engines were built with a sort of metal grating in front, down near the tracks, in order to “scoop up” a cow—or any other unwelcome varmint, for that matter—that might be loitering on the track, and then carry it along until the train was able to come safely to a stop. The cow might or might not survive the scooping, but it certainly had a better chance than if the train had just plowed right into it—not to mention the damage the cow could do to the train itself, including any passengers who might be on board. Cow catchers were also known as snowplows because the metal device could be used in a similar way to scoop up large piles or drifts of snow from the track so the train’s progress wouldn’t be impeded. But for our purposes, we’re just going to stick with calling these necessary and highly functional front-of-the-engine devices cow catchers.

Now to be fair, I will admit there are times that you simply need more than one sentence to build an effective cow catcher for your train—two or three, possibly, maybe even four, but certainly no more than a very brief paragraph. Let’s take a look at another cow catcher, this one requiring more than one sentence to get the train moving.

•    You know how it is there early in the morning in Havana with the bums still asleep against the walls of the buildings; before even the ice wagons come by with ice for the bars? Well, we came across the square from the dock to the Pearl of San Francisco Café to get coffee and there was only one beggar awake in the square and he was getting a drink out of the fountain. But when we got inside the café and sat down, there were the three of them waiting for us. —To Have and Have Not by Ernest Hemingway

Do you see how the author not only gave us the geographical setting for the story (Havana) and the time of day (early morning), but he also painted a vivid image of the street scene itself, replete with colorful characters (the bums asleep against the walls of the buildings and the beggar getting a drink from the fountain) and a feeling of anticipation that something important is about to happen (three of “them” were waiting for the main characters to come into the café). The setting raises all sorts of questions, all of which beg to be answered: What is about to happen? Something good? Something bad? Who are “them” and who are “us”? In one paragraph we know the where and when of the opening scene, and we care about the characters and what is going to happen to them. That is brilliant writing. Quite obviously Mr. Hemingway knew a thing or two about herding cattle.

But designing an effective cow catcher is something any writer can learn to do. All it takes it a little creativity and a lot of determination—and a very strong desire to see your readers “herded” in the
right direction. So work on your own cow catchers this month, and next month we’ll attach them to some powerful locomotives.

*Adapted from THE TRAIN-OF-THOUGHT WRITING METHOD: Practical, User-Friendly Help for Beginning Writers by Kathi Macias and available at www.authorhouse.com.

Friday, October 30, 2009

Author Interviews: Sandra Glahn

In the next few weeks I will have the privilege of interviewing many authors that belong to the Christian Author's Network, (CAN).  The first of these interviews is with Sandra Glahn. She shared her experience, along with twenty journalists, of meeting and talking to Mr. Nir Barkat, the mayor of Jerusalem.

Sandra is a journalist, as well as a prolific author with some great suggestions for beginning writer’s on her blog: http://aspire2.blogspot.com/2009/10/break-into-publishing.html

I laughingly joke that my first published piece was the letter to the editor. Many of them. When the local paper contacted me about writing a feature editorial piece, and including a picture of myself, I was nervous. This was the “big time” … little did I realize the writing bug had taken a hold.

In her blog post, Sandra recommends writing articles on the same topic as the book you hope to write. It is a great way to break into print. As a teacher to writing students at Dallas Theological Seminary, she should know. She shares much more in her insightful post.

Are you currently working on a book topic? What do you think about Sandra's suggestion?

Monday, October 26, 2009

Marketing Strategy 10: It's all about YOU

Do you want to know the secret weapon to selling your book?

You.

Not the answer you wanted to hear? It reminds me of a parenting class I took many years ago. I couldn't wait! I was going to hear an expert's advice about how to "train" my children to be the obedient, little angels I always hoped they would become. The first words were, "Parents in order to have obedient children, you need to change yourself and the way you think about discipline."

Not what I wanted to hear!

As an author you too have to change your frame of mind. Your wonderful book isn't going to jump off the shelf into the hands of an eager reader unless you are enthusiastic about the product, topic or consider yourself an important element in the mix. Words have the power to do many things but without the author they are a set of letters with no order or reason.

You are the person who can not only put those words on paper to craft a story or teach about a topic, but to inform others about your work. How do you feel about your topic or story-line? Are you excited? Are you passionate? Do you want to shout from the rooftops (or at the very least send out 100-tweets) that your book is nearing completion? (Please do not do this, it is a joke!)

If you are not passionate about your work then no one else will be, either. If you are passionate, discern the reason. As an author you need to sell, sell, sell. Perhaps you mistakenly thought an author needs to write—write—write! You do, but that is half the job, as any editor or publishing house will tell you. It is a partnership, you and the publisher. Maybe you want to self-publish? If that is so, then it is all up to you.

Today’s reader is savvy and now with ebooks and ebook readers finally coming of age the market is going to explode. So much so that mainstream publishers are jumping on the vanity publisher band-wagon and creating a branch of their publishing arms to print books that authors pay to have created. Authors make money when books are sold and publishers are taking a gamble by investing their money into not only the literary work but the author. If the author has an online presence with a blog following or other social media contacts, this will work in the author’s favor if it is between two similar works.

Writer's often are not the most gregarious bunch. Really good authors spend time researching, studying, and writing their books. That doesn't leave much time for social networking, in person or online. Still, somehow, you need to convey your enthusiasm for your work and let everyone know. One easy and low cost way is through calling cards.


I create cards for the books I author as well as those I publish. This example gives you an idea of how an enthusiastic author can give out her card, leave it with a tip at a restaurant, and let everyone know about an upcoming title. http://www.mediaangels.com/secretcodetime


Regardless of the work you have done in creating your masterpiece, the work is not over until you have eager readers purchasing your products. This can only come about with a well laid out marketing plan. Do you have any insights that have worked in marketing your book? Any promotions like the one above? Please share your ideas with me.

Friday, October 16, 2009

First Novel: Having Fun

Writing My First Novel and Having Fun With It:
An Amateur’s Take on First Time Writing
by Kathryn Rizzo



I have to say, nothing can be more daunting than the idea of writing your first manuscript. Sure, it sounds like a lovely idea in theory. You have a few ideas that have been rolling around in your head for months, you read books by fabulous authors who are paid fabulous sums of money for their work and then after reading their fabulous book, you find yourself thinking, “Hey, that wasn’t so hot, I could have written that.” And that’s when you decide you are finally going to do it. You are going to write your own novel.

Then comes the day when starting the writing would be perfect. The stars are aligned so that you have a few precious hours free, the house is somehow miraculously quiet and your inner muse is simply begging you to finally share the talent that you know you have. Everything about the day is telling you that you are on the cusp of creating a masterpiece. And then… Dun Dun Dun…the eerie feeing of doubt crashes your writing party like the class bully who has always had it out for you.

Suddenly you find yourself second guessing everything. How am I actually going to write a novel?  What do I even know about writing? What was I thinking, I can’t write a manuscript. I must have been crazy. That’s it, I’m just going to have a Crunch Bar and call it a day.

Well, I am here to tell you to put your writing party gear back on and to get back to that focused mindset because if there’s one thing I’ve learned from writing my own manuscript, it is that if I can do it, anyone can. All you have to do is hold tight to the drive and determination to see your novel through to the very end, no matter what. If you do this, you will be leaving your writing experience with a sense of pride and accomplishment stronger than you ever expected.

When I first started my manuscript, I was writing it as more as a form of personal entertainment. They library was closed, nothing good was on TV, I had a few hours to kill before I had to go to work and I couldn’t think of anything good to lookup on Youtube.com. I had also just finished reading a book I wasn’t very impressed with, so I asked myself what I would have done differently if I was the one who wrote the novel. That idea lead to the question, what would I write about if I was a writer? And that question lead to me writing my very first work of fiction and unknowingly beginning my first novel.

From that day on I was determined to keep going. I was going to continue my story every single day, I didn’t care if it was a chapter, a paragraph, or even a sentence…I was going to make some kind of progress. Before I knew it, my original ten pages turned into fifty, which turned into a hundred and fifty, and which ended as two hundred and fifty. And when I printed out my work and sat it down on my desk, I’ll never forget the feeling of finally seeing myself as a writer.

And what was it that made writing my first manuscript possible? Just having fun with my novel. I never thought of it as a serious thing. I didn’t see what I was doing as intense and it. If you just have fun with your writing, you can’t go wrong. When I was in the process of writing it wasn’t stressful because I too busy being happy and excited about doing something that I never thought was possible, for me. Everyday I would go through the motions of work and my other responsibilities, all the while mentally itching to get home so I could get at my laptop and write.

For me, writing my novel was such a freeing and incredible experience and even if I never do get it published, I’ll always keep writing. Every time I look at my manuscript I know that I completed a serious feat and that I told my doubtful bully, who said that I didn’t know the first thing about writing, to sell his negativity elsewhere because if I want to be a writer, then I can. I firmly believe that anyone who wants to be a writer can and should be (whether you are published or not). And like I said earlier, if you just have fun with your writing, you can’t go wrong.  

Wednesday, September 23, 2009

Writing Good Book Reviews: by Lori Kasbeer

People often times confuse book reviews with book reports.  Book reports describe what happens in the book.  Their focus is the retelling of facts concerning plot, characters, and the main idea.  Book reviews inform readers what the book is like and whether it was enjoyable or not.  Good book reviews help increase the sale of a book. 

If you review books on your web site, be aware of the type of readers you have visiting and ask yourself if the subject matter will interest them.  For Lori’s Book Reviews the majority of my audience is women between the ages of 20 to 60.  I do have a few male readers, but it is predominately women.  Therefore books I review will cover what I believe will interest them; you won’t find me reviewing book covering war stories because that is not what my readers are looking for. 

When you are offered a book for review, remember that was something the author worked very hard for.  Honest opinion of the book should be offered, but in a respectful manner. 

Tips I found helpful when I write book reviews:

1.    READ THE BOOK. I can not stress this enough, you can not offer a fair review if you only skim the book.
2.    As you read the book write down themes or quotes that may interest readers.
3.    While writing, tell readers about the story as if you are sitting across from them discussing the book.
4.    Give the name of the author and the book several times throughout the review.
5.    Since my tag line is “Reviewing Books with a Purpose” I want to share what insight I found in the book.  How did the book bring readers closer to God?
6.    Express your honest opinion.  A review should either persuade readers to pickup the book or to avoid reading it.
7.    Don’t give any surprises away in your review.

The on going debate right now is “Do Blog Book Reviews Drive Sales?”   Anne Kingman and Michael Kindness, who are Random House sales representatives, reported that more than 30% of their readers at Books on the Nightstand have bought three to five books based on recommendations on the site and 14% have bought six or more, according to the 252 respondents to their recent reader survey. A recent survey of lit blog readers shows that 56% buy books primarily based on the influence of blogs.  I believe publishers like Thomas Nelson, Random House and Tyndale House Publishers have realized this and now offer a blogger review program.

After you have a well written review posted on your web site, be sure to email the author or publishing house and offer a link to your review.  Also post your reviews on Amazon.com or Christianbook.com to increase your exposure as a book reviewer. 

If you are interested in becoming a book reviewer here are some links to get you started:

Thomas Nelson (http://brb.thomasnelson.com/)

Tyndale House  (http://mediacenter.tyndale.com)

Lori's Book Reviews:
http://laurelwreathsreflections.com/lorisbookreviews/

Monday, September 21, 2009

What about a Good Review?

We all know a good review can make or break an author's reputation.  Whether it is in film, theater or in print, what someone says about your work counts.  How do you get a good review? Write a good book.  Okay, all kidding aside, a good review can be obtained by sending your book to the correct reviewer, one who has a passion for the same type of topic as your book, or at the very least has written some reviews along the same line.  Research is a good way to find out who is reviewing books and where they are submitting their reviews for publication.

I'm at the age where I feel like I have a story for everything and this is no exception. I once was asked to review a book on a topic I truly disliked. Being an author (and a sympathetic one, I might add), I wrote the author and explained my predicament. A good rule of thumb is to ask the reviewer (if they are not professional reviewers by trade), if they are interested in reviewing your book.  I have obtained about ninety percent of  my book reviews in that way. My favorite way to obtain a review is to have someone write or email me to review their books.

Ready for another story?  When I first began writing I would send my books to practically anyone who asked. I finally learned this was a way that some people obtained free books! I soon learned after that costly mistake to ask where they were posting their reviews, and if they were professional or not.  A good blogger with a large readership can easily help your sales if they review your book.  So, choose your reviewers carefully.

What if you don't have a book? Well, if you take my premium authors' class you can be an author in as little as six months. I am currently working with students to realize their dreams. At the very least I hope you are tuning into my radio show and if you are interested in more details here is the link: http://www.writingmembership.com


This week (September 21-September 30th) I will have my writing and publishing book on sale for $5.00. If you have not picked up a copy, now is the time. This is a very limited offer! You may want to buy more than one book and gift one to a writing friend.

http://store.mediaangels.com:82/catalog/product_info.php?cPath=44&products_id=90

This week our guest blogger will be Lori Kasbeer who is a literary reviewer. I will interview her on my blog talk radio show as well as post her blog on this site later this week!

Wednesday, September 16, 2009

Marketing: Typical Misconceptions

By Sarah Bolme
Author:
Your Guide to Marketing Books in the Christian Market Place

A lot of authors treat marketing like it’s a dirty word. Many feel intimidated and scared by the thought of marketing. Christian authors, in particular, don’t want to “promote” themselves, because this seems to be contrary to Biblical teachings.

The problem is that many people have a misconception about marketing.

In a nutshell, marketing is any activity that connects producers to consumers. It is not self-promotion. It is showing consumers how what you have meets a need they have.

Stop and think about this.

You are thirsty. Then drink Dr. Pepper. Not only will it quench your thirst, but it will also put a spring in your step. Dr. Pepper will not meet just one, but two of your needs: quenched thirst and energy.

You are tired. Your old mattress is no longer comfortable and you wake up with back pain. Then buy a Sealy Posturepedic® mattress. It will give you the best night’s sleep you have ever had because it conforms to your body. Your need: a good night’s sleep. A Posturepedic mattress will meet that need and keep your back pain free.

You need transportation. A Volvo is for you. Volvos are the safest car on the road. A Volvo will not only meet your need of getting you where you need to go, it will keep you safe as it does.

Now think about your book. What need does your book meet?

Your book meets some need in someone’s life. That is why you wrote it.

If you developed a curriculum for homeschoolers, then your book helps a homeschool parent teach their children. If you wrote a nonfiction book on any topic, it meets some need in someone’s life. Even fiction books meet needs. People need wholesome pleasure reading. Your book can fill that need.

Next time you have a chance to promote your book, don’t worry about self-promotion. Rather, engage in ministry. Ministry is about meeting other’s needs. Market your book by meeting someone’s need. Tell them about the answer your book has for their need.

About the Author:
Sarah Bolme is the author of Your Guide to Marketing Books in the Christian Marketplace (www.marketingchristianbooks.com). As the Director of Christian Small Publishers Association (www.christianpublishers.net) she helps small publishers market their books in the Christian marketplace. You can read her blog at http://marketingchristianbooks.wordpress.com.

Monday, September 14, 2009

Marketing Strategy 9: Black Book of Business Contacts

If you have been keeping up with my other Marketing Strategy Posts, this may very well be the most valuable of all. This is one of my top ten secrets for aspiring authors...that is for those of you who are considering authoring a book. If you already have a book in print don't worry, it is not too late to use this advice to your advantage.

In the world of business there is the coveted "book of business" that contains key contacts. Usually a list is amassed over  the years of doing business. The longer you are in business and are successful the more valuable your contacts become.

A book of business would vary greatly by industry. A contractor's contact list might be different from those of an attorney. While an insurance sales person would have a contact list that was not industry specific, but based upon clients who have purchased from them in the past. Who would be in the book? This may include previous clients, contacts in the media, or people you know who are great at referrals. This list of people would be in your niche market, or those that would be the most interested in your book topic. You are not going to include your plumbers name in the list, no matter how important he may be unless you have a book that is geared to the plumbing industry.

In the world of writing and publishing your book of business may contain some of the suggestions listed below. Don't limit yourself to these categories, and by all means if you have additional suggestions, please share!

Pre-Book Publication:
Writing and Publishing Book of Business Contacts:

Agents
Publishers
Graphic Artists
Editors
Printers (for self-publishers)
Publicity
Book Club Reviewers
Speakers associations
Magazine or print editors
Valuable online contacts
Social networking websites

This list will grow as you slowly get closer to your publication date. I have a list of twelve people I use with each book I print. Does this list vary, yes...but I am so happy the major leg work is over. I know who I am going to use to layout and create the cover of each book, I know who I'll choose to edit, distribute, or help with publicity. I know who I will call to set up speaking engagements, help with promotions and share my information via speakers bureaus and networks. What a time saver!

Do you have a list of people that you will use to help you as your book project grows near completion? If not, begin today.

Thursday, September 10, 2009

Marketing Strategy 8: Covers Sell Books, Front and Back

As an author you get inside the mind of your character if it is fiction, or teach or explain a concept well if it is non-fiction. But, have you taken the time to get inside the head of your buyer? If you haven't or don't know where to begin, start with yourself.

Go to the bookstore with a topic in mind. When you arrive look at the books that attract you. Why do they? What was it that made you stop to look? Remember these points, or if you are like me, you need to jot them down or you'll forget. By any chance was it the book cover? If you said, "Yes!" you are not alone. Many of us are attracted by a title, the illustrations on a book cover, or the color, yet once the "first-attraction" is over, we flip it to the back or open up the book and look at the book jacket copy.

A book cover may convey a thousand words... but if the words on the inside don't measure up it goes back on the shelf. An author does not have long to impress a potential customer, it is mere seconds. What is your cover story? What makes you pick up a book or purchase it? I'm curious to know.

Monday, August 31, 2009

Do Published Authors Have it Made?


Oh the life of a published author!


Book signings
T.V. and Radio Interviews
Featured Reviews in Major Publications
Cashing Royalty Checks

Eating bon-bon's while wondering if you will buy that French Chateau or go on the world cruise you always wanted...

I'm sure this might be a reality for some, yet the truth for most of us? Hardly. The life of an author is far from the glamor and lights. It is hard work that is rewarded with more hard work. Yes, I've had book signings at National Conventions, radio interviews, my books featured in major publications and I've made money. Yet, for a Christian there is a balance that is necessary, lest we boast.

Keeping my eyes focused on my work is an important element. The good news, for me? My family strives, without even trying, to keep me very down to earth! It is hard at times to dodge every prideful bullet. I do recognize the source of my success. It all comes from the Lord and I could not do it without Him.

This week, one of my wonderful friends, and blessings from the Lord, guest blogger Jackie Perseghetti will share her trials of the 10-Deadly Pitfalls Authors Step Into. She is a gem and you won't want to miss her interview, Monday August 31 on BlogTalk Radio

Friday, August 28, 2009

Guest Blogger: Susan K. Marlow

Part 2

4. Changing points of view during a scene. TV shows and movies can get away with this, and maybe even the classic writers of old, but it's not a good idea to bounce around from one character's thoughts and viewpoint to another's, all in the same scene. I've seen this many times in beginning writers' work. In fact, changing POVs (points of view) was the very first thing a critique group pointed out to me during my first writers' group meeting. My character was just getting ready to be trampled by a wild stallion and her brother pulled her to safety. Then I switched points of view and told the story from the brother's viewpoint as he rescued his sister. I had no idea I was doing something that is a "mistake." It's OK to switch POVs between chapters or if you use a distinct scene break, but avoid jumping around during the same scene.

5. Run-on sentences. I'm always amazed when I read new writers' work and wonder if a sentence is ever going to end. It's like they're so busy putting thoughts on paper they forget there needs to be a period now and then. Instead, they connect phrases and clauses with "and" "but" "then" "so" and other connectors that are best used sparingly. Here's an example: "Sarah, the office manager, wanted all the memos to be typed so they would be easy to read, but Jane just couldn't figure the keyboard out, no matter how many times Jane tried to teach her, and it drove Jane nuts." It's best to use short, snappy sentences (especially if you want to build suspense). Save the longer sentences for a quiet, sleepy feeling. But be careful you don't put the reader to sleep!

6. Pet word. Every beginning writer (and sometimes experienced authors) have a basket of "pet words." These are words that flowed so well when we use them that before long we've crossed over into "overuse." A good critique partner (or editor) catches there favorite words right away. Mine was "just." Other pet words may include "that" "then" "very" "really" and "OK." You don't even know you're using them! However, that wonderful "Find" tool in the Word program helps you track them down and use a different word or (better yet) cut them out. Even now I cringe like a beginner when my critiquer says things like "first use" "second use" "third use" and she's still on the same page. Most recently, my pet word was "toss." Things were always getting tossed! And I didn't even know it until she pointed it out to me.

7. Pest words. Pet words quickly morph into "pest words." These are bugs that infect your writing and can brand you as a beginner. "ly" adverbs are a perfect example of pest words. "Really, happily, clearly, wisely, lovingly, carefully, frantically . . ." There is no end to these verb modifiers! While the beginner believes he is expanding his description (Jon held tightly to the railing), in reality it is considered weak writing. Intead, go through your manuscript and find "ly" adverbs and try to think of a strong, vivid verb to use instead. (Jon gripped the railing). Sarah talked loudly could be Sarah shouted. The boy ran quickly through the forest = The boy dashed through the forest. Again, this is a beginner's mistake that most of us don't realize we are making and it easy to fix!

"ing" words are another pest problem. I've seen many manuscripts come in where the character can't say or do anything without an "ing" word attached to the dialogue tag. "I can't hang on much longer!" Jon said loudly, holding tightly to the edge of the cliff. Sounds OK at first glance, and honestly, a few of these are OK in a novel. It's overuse we're talking about here. This could be changed to: Jon clung to the cliff's edge. "I can't hang on much longer!" The exclamation point clues the reader into the fact that he's probably shouting. I replaced the "holding tightly" with "clung."

8. Passive verbs. Beginning authors always use passive verb forms. It's a sure sign, so look out and fix this one before sending anything into an editor or agent. Passive = slow. Active = action. A passive verb is when you use a state-of-being verb (am, is are, was, were, be, being, been) and have all that great action happening TO the subject of the sentence instead of the subject DOING the action. This wearies a reader's mind in no time and makes the story slog along like it's caught in molasses. For example: The meeting was called to order by President Baker. Change to: President Baker called the meeting to order. Or . . . The dog was hit by the car. Change to: The car hit the dog. Again, the occasional use of passive verb forms add variety to your story, but overuse will brand you as a beginner.

Learning to self-edit your own work saves you a lot of misery (from rejection letters) and money (from paying an editor to do what you are perfectly capable of doing). Once you are aware of the mistakes, it takes only determination and vigilance to keep from falling into these beginner traps.


Editor's Note: Susan Marlow has authored a book for students, Reach for the Stars Young Fiction Author's Workbook

Susan K. Marlow
www.circlecadventures.com