Join my weekly Radio Show

Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Monday, December 21, 2009

Taking a Writer's Break


Writer's Break


Take a Break or Write?

So, it is the holiday season and it's time to put away your writing until you have more time, right? It is time to take a well deserved writer's break. Well, if you are like most of us your schedule is full, especially during the holiday season. Does your schedule include time for writing? If not, don't panic. Even if you plan to take your writing out of the category of hobby and into the status of profession, there is time for a break.

I'd be lying if I told you I'm a write-a-holic and don't take a writer's break even for the holidays. But, I will tell you that while I may take a break, it is a scheduled break. I'm using this time to rewrite, reread and regroup. Taking a break for the Christmas season does not mean I'm totally on break. Although writing blog posts well ahead of time, does help! 

Take a Break: And Write

How do I take a break and still be productive? It takes some planning. Here are some tips to get you started, add to this with your own ideas:

  • Take time to recharge
    • Use your break time to do something fun. This may be related to writing such as reading a good book, or reading blog posts you may have neglected in your field.
    • Make a list of all the things you'd like to do, and do them! It may mean you take a total break and do nothing but pop some corn and watching your favorite movie. Great, only enjoy the time don't feel guilty you are not working.
  • Rethink and regroup
    • Use the time to redefine your goals
    • Brainstorm with a friend
    • Drill down and decide on the best use of your time.
  • Write ahead of time
    • Blog posts? Deadlines? Do it ahead of time.
    • Analyze when you write best.
  • Plan
    • Do you have looming deadlines? If so, map out time to write!
    • Use a wall calendar
    •  Sync your wall calendar to a portable device

Make the Most of Your Break

No matter whether you decide to become a couch potato, party machine or continue plodding along on your writing, do enjoy this time. So many of us waste time of inactivity and then feel guilty about it later. If I plan to take a holiday break, do it and enjoy it. It is a healthy choice. After all the holidays only come once a year! 

Tuesday, December 8, 2009

Interviews: What Works

How to get the most out of an interview
by Jocelyn Green
http://www.faithdeployed.com


Most of my writing, whether for magazine articles, Web content or books, depends on me getting great interviews with my sources. Some interview subjects make that job easy, and some make me work for it. Here are a few tips for getting what you want out of any interview.

1) Ask the right people. Before requesting an interview, make sure the potential source has the credentials and experience you are looking for. How do you find good sources?
    a) Do a Google search for your topic plus the word “expert” and see who comes up.
    b) Look up news articles online on your topic and see who those reporters are quoting. They may be good leads for you.
    c) Go to Amazon.com and see who the published authors are on the topic.
    d) Use Profnet.com to find any kind of expert you want. It’s free for writers, and effective.
    e) If you’re looking for personal stories or illustrations from the average person, go where they congregate. Contact churches, local chapters of a national organization like MOPS or AmVets, and use social media like Facebook and Twitter. Just be specific about what you’re looking for.

2) Do your homework. Before the interview, read as much background on your person as possible. If they are a published author, ask the publisher for a review copy of their book. If they are not published or quoted in the news already, send them a few preliminary questions they can answer via email before your phone call so you know where to probe.

3) Put them at ease. Some people are naturally more comfortable being interviewed than others. Everyone will be more at ease if you send them a list of questions that you will likely ask them during the interview. If your editor/publisher agrees, tell them up front that you will send them your draft of their story before sending it to the editor so they can make corrections for accuracy.

4) Ask the right questions. Of course you’ll need to get the facts, but dig deeper for the emotional, human element of the story.
    a) Ask about the thoughts that were never spoken. “What went through your mind at that moment?”
    b) Ask about surprises, expectations, emotions. For example, ask “What surprised you about____?” Ask, “When was the last time you cried, and why?” to get a glimpse of his or her heart.
    c) Ask them to paint a picture for you. For instance, “What was the view from that mountaintop where you had that conversation with God?” The details you get could take your story from good to great.
    d) Ask follow-up questions if they aren’t giving you what you want.

5) Don’t interrupt. When your interview subject pauses, don’t quickly jump in. He or she may be thinking. Many times if you just let the silence hang for a moment, your source will keep going. Whether or not it’s just to fill the silence, you may get some deeper stuff than if you had gone on to your next question.

Wednesday, December 2, 2009

CIA 101: INVESTIGATIVE TECHNIQUES FROM THE TRENCHES


by Jeanette Windle

Your writing can only breathe reality and authenticity if you know intimately what you’re writing about. Is it true, I am frequently queried, that I have been able to write fiction about counternarcotics operations in Bolivia, guerrilla warfare in Colombia, the Islamic militant threat south of the Rio Grande, or today's Afghanistan with enough authenticity to have government sources demanding to know where I got classified information?

Yes, it is, an interesting tale in itself (bottom line, any place on the planet government intelligence can send an agent to dig around, some missionary or humanitarian worker will already be there and know more than they do). It helps to have lived in six countries and traveled thirty or so. But what if one doesn't have those travel opportunities? How to learn to see, hear, smell, touch, taste and understand a wider world to bring it alive for readers? Here's a few principles I've picked up along the way that can be applied by any writer.

1.    Collect experiences: The wider your base of experiences, the greater variety of situations on which you will be able to write with authority. That doesn't just mean how many places to which you’ve traveled.   My life experiences have allowed me to know jungles, deserts, mountain precipices, hurricanes, earthquakes, drought, fire, cold, heat, thirst, hunger, riots, coups, roadblocks, personal assault, and death--with all the sights and sounds and smells and emotions attached. Much was not pleasant at the time, but all are invaluable to my writing.

2.    Collect contacts:  You don't need to know all things about every subject you want to write about. You just need to know someone who does.  I always have my eyes and ears open for people with expertise and experience in a background where I do not yet have contacts. For  my last novel, Veiled Freedom, set in Afghanistan, I tapped Special Forces, private security contractors, counternarcotics, humanitarian aid workers, embassy personnel, bush pilots, and so many more who have been boots on the ground in Afghanistan.  Nor are they as hard to approach as one might think. But that is a subject for another day.

3.    Collect characters: People are not only your best source of on-the ground intel, but of color for your writing. Along with an interesting profession, I always have my ears pricked up for an interesting life story or just eccentricity of character. Again, the wider the sphere of people with whom you allow yourself to interact, the greater the pool you will have from which to draw characters, whether a jungle chief facing off with a condescending environmentalist (The DMZ), a cartel heir racing around in a red Ferrari (CrossFire), or a supercilious Special Forces sergeant determined to intimidate a female civilian--me! (Veiled Freedom).  And don't avoid the unpleasant ones. My motto as a writer when eccentric, annoying or even nasty people cross one’s path is simple and effective. Don’t get irritated or even. Just write them into your next book!

4.    Immerse yourself in your subject: It isn’t enough to collect interesting experiences and interview people. These must be tied together with thorough research so that you understand the implications of what you have seen and heard. Before I tackle a book set in a new country or political environment, I saturate myself in that place. Histories, biographies, political commentary, regional literature, travelogues, video documentary--I will have easily read 20,000 pages material before I ever pick up a pen or computer keyboard.  Now the people I’ve met, the bits and pieces of what I’ve heard, seen on the news, etc. make sense and I’m ready to write the book.

5.    Use the Internet as the invaluable tool it is: The Internet is an invaluable tool—how much information is out there really is enough to make any law enforcement nervous. Want to make that Colombian guerrilla commander in your pages real? Try reading his actual speeches posted to his website. Want to know the weaknesses of Hanford Nuclear Reservation security? Read studies and blueprints posted by environmentalist groups protesting the place. For every place I write about, I keep a Google Alert set for daily news digests. I follow blogs and travelogues of 'boots on the ground' whose lives and professions mirror the characters I am writing about. 

6.    Combine experiences you do have with thorough research to create a reality you can’t experience: The secret is to develop a wide frame of reference in which to fit your research so that you can describe as vividly as though you’d really been there. ‘A jungle is a jungle is a jungle’. So is a desert.  Whether an earthquake, the bitter cold of a blizzard, the vertigo of a thousand-foot precipice, terror of a mugging, the adrenaline tension of a military roadblock, once you’ve gone through any experience, you can use it in any similar setting on the planet. The secret is to research carefully those details unique to the setting in question. Again, those blogs and travelogues as well as Lonely Planet and other tourism guides can be invaluable.

7.    Have experts read it afterwards: On the other hand, I have often had plot holes caught and details corrected just by having an expert on the subject read it—often details I wouldn’t even know to ask ahead of time. On a recent novel, I had Coast Guard, DEA, counter-narcotics, military intelligence, weapons and nuclear experts, fire marshal, experts, clinical psychologists, former ambassador. That they found only a handful of errors was confirmation that I'd researched well. But I'd have hated for the specs of a certain air battle to have made it into print as I originally wrote it, even if few readers would ever know the difference.

The ultimate compliment for an author is to get fan mail from those who are or have been in the field of which we write that say, "You really get it; I can tell from your writing that you’ve been where we’re at." Fiction or not, that should be our ultimate goal as a writer.

Wednesday, November 11, 2009

Guest Blogger: Kathi Macias | Writing Methodds

“Herding Cattle” by Kathi Macias

Herding cattle, another obviously relevant title for writers and authors.
Well, okay, maybe not. But let me explain. Better yet, let me illustrate.

•    “They threw me off the hay truck about noon.” —The Postman Always Rings Twice by James M. Cain

•    “On February 8, 1956, in a little chapel in Loretto, Pennsylvania, I was ambushed by Jesus of Nazareth.” —Abba’s Child by Brennan Manning

•    “There once was a boy by the name of Eustace Clarence Scrubb, and he almost deserved it.” —The Voyage of the Dawn Treader by C. S. Lewis

•    “It was the best of times, it was the worst of times.” —A Tale of Two Cities by Charles Dickens

•    “Elmer Gantry was drunk.” —Elmer Gantry by Sinclair Lewis

•    “I had this story from one who had no business to tell it to me, or to any other….” —Tarzan of the Apes by Edgar Rice Burroughs

•    “The cracking sound of gunfire exploded behind them, continuing for several seconds before Melissa and Carrie, en route to the auditorium with dozens of other students, realized there was a problem.” —The Price by Kathi Mills-Macias

These are all the opening lines of books, written in such a way as to get the reader’s immediate attention. Did it work? Did they intrigue you, grab you, suck you into the story and make you want to read on? If so, then you’ve just been snagged by a cow catcher.
  
Now don’t get me wrong. I’m not inferring that you’re some sort of bovine creature. What I am saying is that you’ve just been hooked by writers who know how to capture their readers. Or, to put it another way, you’ve been “herded” in the direction the author wanted you to go.

    If you remember last month’s article, we talked about “eating the elephant” one bite at a time, rather than trying to ingest the entire pachyderm at one sitting. In other words, our topic was finding and keeping our focus, whether writing an article, a short story, a report, or a full-length book manuscript. In essence, we were “laying the track” for our train-of-thought writing. If we get off-track at any point during the process of our writing, we have lost the focus of our piece—and may lose our readers as well.

    Properly herding cattle is every bit as important as correctly eating an elephant. If we don’t grab our readers in the very first lines of our manuscript, we will lose them before we ever get them moving along on our word journey. And though snagging the reader as quickly as possible has always been a crucial component of good writing, it is even more important today when we find ourselves living in a culture of “sound bites,” populated by scores of people with short attention spans who require sensational visuals to attract and maintain their interest.

Let’s face it. We now live, for the most part, in a high tech world where movies, television, and video games are quickly replacing reading as a favorite pastime. In fact, I remember hearing not long ago that the average American reads at a fourth-to-sixth grade level, and fewer and fewer people are reading at all, except for required business or related studies. Though I personally find that very sad, I can’t change it. All I can do is work that much harder at fine-tuning and honing my own writing in an attempt to attract and hold as many readers as possible, knowing that I’m competing for their valuable time with star-studded, action-packed, multi-million dollar visuals and bleeping, flashing, virtual-reality cyber games.

And so we come back to the cow catcher, a term that is so outdated in today’s culture that there are few people left who have even the remotest idea of what I’m talking about. So for those of you who, unlike me, aren’t yet quite as old as dirt, let me explain.

Years ago, long before trains were streamlined, the old steam engines were built with a sort of metal grating in front, down near the tracks, in order to “scoop up” a cow—or any other unwelcome varmint, for that matter—that might be loitering on the track, and then carry it along until the train was able to come safely to a stop. The cow might or might not survive the scooping, but it certainly had a better chance than if the train had just plowed right into it—not to mention the damage the cow could do to the train itself, including any passengers who might be on board. Cow catchers were also known as snowplows because the metal device could be used in a similar way to scoop up large piles or drifts of snow from the track so the train’s progress wouldn’t be impeded. But for our purposes, we’re just going to stick with calling these necessary and highly functional front-of-the-engine devices cow catchers.

Now to be fair, I will admit there are times that you simply need more than one sentence to build an effective cow catcher for your train—two or three, possibly, maybe even four, but certainly no more than a very brief paragraph. Let’s take a look at another cow catcher, this one requiring more than one sentence to get the train moving.

•    You know how it is there early in the morning in Havana with the bums still asleep against the walls of the buildings; before even the ice wagons come by with ice for the bars? Well, we came across the square from the dock to the Pearl of San Francisco Café to get coffee and there was only one beggar awake in the square and he was getting a drink out of the fountain. But when we got inside the café and sat down, there were the three of them waiting for us. —To Have and Have Not by Ernest Hemingway

Do you see how the author not only gave us the geographical setting for the story (Havana) and the time of day (early morning), but he also painted a vivid image of the street scene itself, replete with colorful characters (the bums asleep against the walls of the buildings and the beggar getting a drink from the fountain) and a feeling of anticipation that something important is about to happen (three of “them” were waiting for the main characters to come into the café). The setting raises all sorts of questions, all of which beg to be answered: What is about to happen? Something good? Something bad? Who are “them” and who are “us”? In one paragraph we know the where and when of the opening scene, and we care about the characters and what is going to happen to them. That is brilliant writing. Quite obviously Mr. Hemingway knew a thing or two about herding cattle.

But designing an effective cow catcher is something any writer can learn to do. All it takes it a little creativity and a lot of determination—and a very strong desire to see your readers “herded” in the
right direction. So work on your own cow catchers this month, and next month we’ll attach them to some powerful locomotives.

*Adapted from THE TRAIN-OF-THOUGHT WRITING METHOD: Practical, User-Friendly Help for Beginning Writers by Kathi Macias and available at www.authorhouse.com.

Monday, September 21, 2009

What about a Good Review?

We all know a good review can make or break an author's reputation.  Whether it is in film, theater or in print, what someone says about your work counts.  How do you get a good review? Write a good book.  Okay, all kidding aside, a good review can be obtained by sending your book to the correct reviewer, one who has a passion for the same type of topic as your book, or at the very least has written some reviews along the same line.  Research is a good way to find out who is reviewing books and where they are submitting their reviews for publication.

I'm at the age where I feel like I have a story for everything and this is no exception. I once was asked to review a book on a topic I truly disliked. Being an author (and a sympathetic one, I might add), I wrote the author and explained my predicament. A good rule of thumb is to ask the reviewer (if they are not professional reviewers by trade), if they are interested in reviewing your book.  I have obtained about ninety percent of  my book reviews in that way. My favorite way to obtain a review is to have someone write or email me to review their books.

Ready for another story?  When I first began writing I would send my books to practically anyone who asked. I finally learned this was a way that some people obtained free books! I soon learned after that costly mistake to ask where they were posting their reviews, and if they were professional or not.  A good blogger with a large readership can easily help your sales if they review your book.  So, choose your reviewers carefully.

What if you don't have a book? Well, if you take my premium authors' class you can be an author in as little as six months. I am currently working with students to realize their dreams. At the very least I hope you are tuning into my radio show and if you are interested in more details here is the link: http://www.writingmembership.com


This week (September 21-September 30th) I will have my writing and publishing book on sale for $5.00. If you have not picked up a copy, now is the time. This is a very limited offer! You may want to buy more than one book and gift one to a writing friend.

http://store.mediaangels.com:82/catalog/product_info.php?cPath=44&products_id=90

This week our guest blogger will be Lori Kasbeer who is a literary reviewer. I will interview her on my blog talk radio show as well as post her blog on this site later this week!

Wednesday, September 16, 2009

Marketing: Typical Misconceptions

By Sarah Bolme
Author:
Your Guide to Marketing Books in the Christian Market Place

A lot of authors treat marketing like it’s a dirty word. Many feel intimidated and scared by the thought of marketing. Christian authors, in particular, don’t want to “promote” themselves, because this seems to be contrary to Biblical teachings.

The problem is that many people have a misconception about marketing.

In a nutshell, marketing is any activity that connects producers to consumers. It is not self-promotion. It is showing consumers how what you have meets a need they have.

Stop and think about this.

You are thirsty. Then drink Dr. Pepper. Not only will it quench your thirst, but it will also put a spring in your step. Dr. Pepper will not meet just one, but two of your needs: quenched thirst and energy.

You are tired. Your old mattress is no longer comfortable and you wake up with back pain. Then buy a Sealy Posturepedic® mattress. It will give you the best night’s sleep you have ever had because it conforms to your body. Your need: a good night’s sleep. A Posturepedic mattress will meet that need and keep your back pain free.

You need transportation. A Volvo is for you. Volvos are the safest car on the road. A Volvo will not only meet your need of getting you where you need to go, it will keep you safe as it does.

Now think about your book. What need does your book meet?

Your book meets some need in someone’s life. That is why you wrote it.

If you developed a curriculum for homeschoolers, then your book helps a homeschool parent teach their children. If you wrote a nonfiction book on any topic, it meets some need in someone’s life. Even fiction books meet needs. People need wholesome pleasure reading. Your book can fill that need.

Next time you have a chance to promote your book, don’t worry about self-promotion. Rather, engage in ministry. Ministry is about meeting other’s needs. Market your book by meeting someone’s need. Tell them about the answer your book has for their need.

About the Author:
Sarah Bolme is the author of Your Guide to Marketing Books in the Christian Marketplace (www.marketingchristianbooks.com). As the Director of Christian Small Publishers Association (www.christianpublishers.net) she helps small publishers market their books in the Christian marketplace. You can read her blog at http://marketingchristianbooks.wordpress.com.

Wednesday, August 12, 2009

A Cover Story

I enjoy interviewing and learning from my guests on the “Information in a Nutshell” Blog Talk radio show. Every guest has different insights. Eric Reinhold, author of two fantasy books for children, (with a third one in the works), explained that he was fearful he would dislike the book cover chosen by the publisher. He also shared that many of his author friends dislike their book covers. So, he became pro-active and hired the illustrator himself.

The illustrator is an amazingly talented man, and he has captured the essence of the characters. This is something that is difficult at best. An author has an idea in his or her head of what the characters look like. Getting this idea onto paper in words is a daunting task. Eric sent me samples of the many illustrations for his new book. You can view them on Eric's website: http://www.ryannwatters.com

Eric isn't the only one who cares about his book covers. Another author, Susan K. Marlow, who penned the "Circle C Adventure” series from Kregel Publications was concerned as well. She took sample photos of her characters, which the publisher ended up using on the covers of her books for ’tweens! She was surprised, never dreaming they would use the actual photos. She sent several poses as a "humble" suggestion to the publisher. It was her “vision” of the characters, and she wanted to help paint a picture for the graphic artist. With her fifth novel on the horizon, Susan asked the publisher if she could have a “cover” contest to see which photo her readers liked better. She got a great response, but the publisher ended up going with the cover that hadn’t “won” the cover contest. They were both great concepts, so it didn’t really matter to Susan. Publishers sometimes appreciate help from the author, but it is no guarantee that they will take every suggestion to heart. Still, it is worth a try.

The Truth Seeker Mystery Series TM, the action-adventure novels I penned with my daughter, Christina, also had our input. The first book cover was sketched on a piece of paper, scanned, and sent to the graphic artist. He took the ideas and used a picture he had taken as a kid of a burning boat. The second novel was more difficult. We needed our characters rappelling from high atop a mountain in Colorado. Since we live in Florida and have never traveled to Colorado, this posed a bit of a dilemma. An option presented itself when I contacted a friend, a firefighter who owned rappelling gear. I needed a young man, so I called another friend of mine, and her son volunteered. No mountains in southwest Florida, but plenty of trees in our yard. With a little help we were able to hoist our “character” up a tree. There he hung, posing willingly while we shot pictures from every angle. With the wonders of photo-enhancing techniques, a mountain was inserted into the background, and the “rappelling” character placed in the scene.

For the third novel cover I wanted to depict an underwater scene. Our family has quite a few certified scuba divers (including myself), so we did not have a shortage of subjects. Once again it was staged, this time in our backyard swimming pool, with my daughter’s underwater camera. The problem for me was buoyancy. I did not have a wetsuit or weight belt on and had difficulty staying submerged long enough to take the photos. With the aid of my husband (holding me underwater, by the shoulders…I kid you not!), I was able to successfully take the photo that adorns the cover of the third novel. My nephew’s contribution was the underwater picture shot of a reef while on his honeymoon in the Caribbean.

It is amazing to me the lengths authors go to in order to make sure their work shines inside and out. Are you concerned that your book cover will not reflect your vision? Do you have a book cover story? What is your dilemma, and how can I help?

Saturday, August 8, 2009

A Fiction Author's Story

The way a fiction author finds his characters, story line, and publisher, is almost as interesting a read as the novel itself. Such is the case of Certified Financial Planner and President of Academy Wealth Management, Eric Reinhold. Eric began telling his children bedtime stories that they enjoyed immensely. This evolved into writing, for which he had no formal education. As a graduate of the Naval Academy, creative writing classes are hard to come by. Eric took a few creative writing classes in high school. He is mainly self-taught, and claims he took to heart the “show it don’t tell it” aspect, so important in weaving a fiction tale.

Eric has completed two of the three planned books in the Annals of Aeliana, which is set to be a trilogy. When asked where his writing ideas come from, he said, “I strongly believe that the people you know, the books you read, and the places you go have a significant influence on your life and have been a great impact on my writing.” The story is set in a real-life town of Mount Dora, Florida. A visit to this picturesque town intrigued Eric, and he felt that every element an author could desire to create a fantasy adventure was contained there. So began his writing journey. It would take him seven years to complete the first novel.

Many people might have given up, but obviously Eric’s belief in his idea, characters, and the faith-filled adventure he created spurred him on. Once his book was completed, the next and very important step was finding a publisher. In 2000, Eric tried to find a Christian publisher. He didn’t have any takers. He finally landed a contract with Creation House, some years later. The book has been a success in many ways, but especially to Eric as he received a three book contract. Originally, Eric had planned a seven book series, and may still write that number of books.

Everything depends on sales. Sales drive the engine of any successful publishing house. Taking a chance on an unknown author is always risky, especially one without experience. But this didn’t stop Eric from trying. He has worked very hard in marketing the books, alongside his publisher, and has some insight in ways that are effective.

Listen to Blog Talk Radio: Information In A Nutshell with Felice Gerwitz as she interviews Eric Rheinhold on Monday, August 10, 2009.
(http://www.WritingandPublishingRadio.com)

Sunday, August 2, 2009

Marketing Strategy 7: Blogging

Websites come in all shapes and sizes. Some look very professional and others have the mom and pop feel to them that may or may not be intentional. If you are looking to sell a book and have it fly off the shelves, then a great website is a must.

The internet has changed drastically in the ten or so years since I've been using it often. My first website consisted of a few pages and cost upwards of $1500.00. Today websites come in all shapes and sizes, those costing thousands of dollars and others that cost ...um, nothing. Free sites are blogs such as this one that are monetized. In fact, if you know how, you could spend practically nothing for a website.


But a website is not personal in the same way that a blog is. A Blog tells people who you are, what you do and why they should pay attention to what you say. I use to believe that if I was the least bit challenging or interesting, I would have readers. Instead I have learned that having a blog is not the end of the road...it is the beginning of the need to promote yourself. It pays to have a mentor and in my case, I belong to a professional group of Bloggers and Podcasters. These people are in the know and many have been successful Bloggers for years. I have learned there is much more to blogging than meets the eye. It takes dedication, stamina, will and…well, something to say.


One of the biggest obstacles I had to overcome was the feeling that I needed to be inspirational every time I blogged. I soon learned that was not the case. The blog could contain inspirational and content filled information, every once in awhile…but I did not need to write a thesis each and every time!


You can use many different sources for blogs, as well as different blogs on various topics. This blog is for authors and publishers, I have a "mommy blog" on http://www.mediaangels.com/blog that is part of my website. That blog is fun to write because I can post about all kinds of family happenings...and if I blogged about everything, the site would be full of just blog posts! I recently enabled responses to the blog post and that has definitely increased traffic.

There are tutorials you can watch on youtube or similar websites that explain how to create a blog. Many people I know use wordpress software for their blog. I tried setting up a site there and never followed through on completing it. I may revisit it at some point as I have friends that rave about how wonderful that website works...and best of all they can create "real" looking websites for practically free using wordpress. You still need a place to host the website especially if you are putting up video or lots of audio. That can eat through bandwidth very quickly.

You can use your Blog for the following reasons:

1. Instead of a website. A blog can fill in nicely for a website if you can use it to sell your products or point people to your shopping cart.
2. To make an income stream: many blogs have ads posted, and when you can click on the ads the Blogger makes money.
3. Use blog posts to tell readers about a new book or product.
4. Use your blog for cross promotions, trading with others and posting an article on their website while they post an article on yours.
5. Use you website to interview guests in your blog topic


Ultimately a blog gives you name recognition. Bloggers with a large following have been offered book deals by royalty publishers. I read a blog from a man who had created it two years ago. In his posts he was keeping people updated about his upcoming book. He had passed the million viewer mark and had planned to self-publish the book, but instead accepted a publisher’s contract. This would never have happened if he did not have the readership. The publisher knows the value of this as translated in dollars.


Recently I had a big promotion with an increase of traffic to 4,000 viewers in one day. Of these 4,000 people, 490 or so opted into the newsletter feature, this was not necessary to download the free product. Specials such as free downloads, coupons or money off is a good way to drive sales to your site. In this day, print ads can be so prohibitive in cost. Blogging is by far one of the best ways to get mileage out of your time. Yes, your time is valuable but if it translates into book sales, it is time well spent.


Question: If you use blogging as a way to generate revenue what have you found works best?

Coming up next: ways to promote your blog

Monday, July 27, 2009

Marketing Strategy 6: Relationships that Count

Part 1: Relationships that Count

In a Nutshell:

Relationships can make or break a deal. A good relationship has to be earned early on if it is to be beneficial.

I don't have a problem making friends. In fact, rarely does anyone believe me when I explain that I am, in fact, by nature a shy person. It isn't something people think when they meet me, because I have worked very hard to overcome this difficulty. Ways in which I have done this involve attempting to get people to laugh as soon as it is humanly possible. Laughing is always an ice-breaker. Or, if that fails, I launch into a series of questions. People won’t worry about whether or not you are shy if they are busy answering questions about themselves and what they do.

Therefore, when my husband began his business years ago, I was the person to meet, greet and otherwise tell anyone standing still long enough about his construction and remodeling business in order to obtain leads. The majority of our customers were friends, and when we finished their homes or remodeling projects, we were still friends. That was a testament to my husband’s integrity, timeliness, and talent. He received repeat business and from this our company grew. There were several key elements in his business dealings, and many of these points are listed below.

Needless to say relationships are the key in any business. There are seminars that experts charge hundreds of dollars that will ultimately tell you the same thing. You’ve heard the old adage, it isn’t what you know it is who you know. Unfortunately, the people you need to know in publishing are the hardest to get to know. Publishers are protected by their staff and rightly so. Any great company leader is only as good as his staff. I typically surround myself with like-minded people and those I trust to get the job done. The same is true with the selection of author’s manuscripts I choose to publish. People think that publishers tend to go with someone that has a track record. While true, it isn’t always the case. Publishers look for authors who are willing to market themselves and who have a strong social networking presence. Networking is relationship building.

Ask Paula Stevenson who approached me at a state conference with the words, “What if I told you I had the secret for getting your children to tell you everything, all the time.” As a mother of five, she peaked my interest. I quipped, “I have four that tell me more than I care to know, but there is one that doesn’t.” Three sample chapters later, Paula Stevenson was the proud owner of a contract with Media Angels, Inc. Her book, co-authored with her daughter, Sky, “Secret Code Time: Creating an Unbreakable Bond between Parent and Child,” will launch in September, 2009.

The rule book has changed...next...

Friday, July 24, 2009

Bring a Writing Friend: A contest

You are invited to bring a writing friend (in the spirit of the last blog on writers groups) to the live Information in a Nutshell radio show on BlogTalk Radio. Just remember Writing and Publishing Radio (http://www.WritingandPublishingRadio.com) and that address will take you there. Where is there? Online

This is an online event every Monday at 3:30 EST. You can call in 347-215-9316 or listen online on your computer and join us in the chat room with other writing friends. But there is more...

If you bring a friend, you will have a chance to win a free 30 minute consultation with me! Do you have questions? Are you wondering if your book has potential? Do you need an agent or a publisher? These are the types of questions you can ask me. Or, anything at all (about writing or publishing that is!). Come and listen even if you don't' bring a friend, but if you'd like the chance to call me...for free...this is it!

I will keep this offer up until further notice. I will ask at the beginning of each program who brought a friend and you can submit your names to me for a drawing after the broadcast. This will only work for the live event.

The next radio program will feature the topic of building relationships and my Top Ten List of Relationship Builders. IF you want to pitch a book to an agent or publisher you need to be a relationship builder. This information will be very helpful in finding an agent or publisher! What if you plan to self-publish? That's great, too...but who will you sell to? Having and making relationships that last will go a long way toward finding those customers and gaining loyalty.

So, find a writing friend, or a friend that you can bring to the next Information in a Nutshell Writing and Publishing radio show...L.I.V.E.

Hope to see you there!

Monday, July 20, 2009

Writers Group

Today I have a guest blogger who has started two writing groups, successfully. My one and only experience with a writing group left me with a very negative point of view, so I am happy to hear there have been some positive experiences with these groups. Joyce Heiser was a guest on my Blog Talk Radio show. Stop by to listen!

Beginning a Writer's Group... by Joyce Heiser

Do you want to participate in a writer's group? Would you like the fellowship of other writers, but there isn't a group in your area? I urge you to find a friend, step out in faith, and start one like I did. My friend Lois and I talked for a year about starting a group. After discussing it yet again, in exasperation I said, "Let's do it." In just five weeks, we hustled to make it happen.

Here's how we did it:

1. Set a date and time

Most people are tired in the evening after a day's work, so we decided on a Saturday morning. By finishing at noon, participants had the rest of the day to do what they needed to.

2. Find a meeting place

Our main criterion was to obtain one for free, if possible. We estimated the number of participants, and then made a list of our needs. Since we wanted to serve coffee and refreshments, we wanted a kitchen/kitchenette and counter space and/or a serving table. We also needed two tables--one for the speaker and one to display her books for sale.

We called several local churches, the library, and the park district, but because of the short lead-time, they were unavailable. With no other options, we remembered the community center. For a refundable $20 fee if we cleaned up after the meeting, it was available that morning, so we booked it.

3. Book a speaker

Here again, we had budgetary constraints and wanted someone who wouldn't charge, so Lois asked an award-winning author and speaker friend. As the co-founder of a 19-year-old writing group, Beth was qualified to speak on "How to Grow a Healthy Writers' Group." She gladly came for gas money. [Felice's note: use your resources you would be surprise at how many locals are authors. Ask around!]

4. Chose a theme

We decided our theme would be general help for authors. All our advertising focused on the theme of a Christian writers group that would gather for education, encouragement and fellowship.

5. Advertise

We spent most of our time on advertising. We utilized the local newspapers, Christian radio, bulletin boards, fliers, the internet, and word of mouth.

Being in a rural farming area, we knew we might draw from a 50 to 75 mile radius. We did an internet search for community newspapers within that area and sent a press release to each. In addition to the meeting date, time and place, it included two contact people giving both phone numbers and e-mail addresses. We were contacted both ways.

We sent an announcement to our local Christian radio station. The meeting was not only announced during the morning community calendar program, but sporadically during the day for two weeks before the meeting. It was also listed on their Upcoming Events Calendar on the website.

I posted the info to two internet writing groups. Those brought an unexpected response from a lady in Ohio. Her former pastor's wife is a writer. They now serve a church in our area, so the lady sent her name and phone number, asking that I contact her. We made fliers. Stacks were left at libraries. We posted them on bulletin boards in restaurants, grocery stores, laundromats, at business establishments and anywhere we saw one. Both of us knew local writers, so we called to share the news of the start-up meeting.

5. Pray!

Planning and starting a group requires much prayer. We prayed about each decision and saw the Lord open and close doors. We asked that He bring those He wanted in the group to us. We petitioned Him for guidance for our first fledgling steps, and that as we started the group, He would knit our hearts together.

In the nine months since that initial meeting, He has answered Lois' and my prayers for Lighthouse Christian Writers. We had 10 members that became a close knit group that supported and encouraged each other in our writing endeavors and personal lives. Strong friendships have formed. We send prayer requests through the group and have seen God answer in miraculous ways.

If God can do this in the rural farming communities of northeast Wisconsin, He can do it in your area…no matter how large or small.

Decide now to step out in faith and do it!


Thanks Joyce! I hope this encourages you to begin a writer's group in your area, or join one. Post you success stories here!

Monday, June 15, 2009

Marketing Strategy 5: Join the Club!

In a Nutshell: Join groups for the ability to network and learn at the feet of those more seasoned and willing to share their knowledge.

Ah...networking. The key to making or breaking deals is the art of communication with customers, those in similar trades or fields, and even those in direct competition with you. How do I know? I belong to many groups, both online and off.

In college (okay, that was awhile ago), I was quickly taped to become the president of my sorority my sophomore year. Why? Because I was so popular? No, because anytime there was any job to be done, big or small, my hand was up. “I’ll do it!” Wisely, the adult, advisor quickly vetoed the idea and it wasn’t until my last semester of my junior year that I took the reigns. I was also the leader of many other on-campus organizations. I'm a joiner, a leader and a hard worker.

A pastor once told me that ten-percent of any given congregation does the work for the other ninety percent. The same holds true for many organizations. But, this is a detriment to an author wanting to become published.

Years ago, when my husband and I were purchasing a piece of investment property, a gentleman nearing retirement gave us some wise advice. He pointed to a young man who brought our paper work in to us, with a smile and an offer to get us something to drink. The banker shared that this young man was not the one who was suppose to bring in our loan documents, in fact, he didn’t even have to offer to get us something to drink. He was a go-getter and when there was something to be done, no job was too big, too small, or too beneath him. The man smiled and said, “That young man is going places.” And, I’m sure he is correct. Are you going places?

If you join a group, ask yourself not only what you hope to get out of it, but how you can be of help. I missed my opportunity as a new author, because no one shared this information at the beginning of my journey. As a newly published author I had my hands full. I was speaking, writing additional publications, more speaking, shipping, finding vendors to carry my product, distribution outlets, etc., etc. It never occurred to me that if I networked with others I would sell more books. In fact, it wasn’t until about two years ago that I joined several Christian publisher's groups. What a difference that made!

Now I was speaking not only in live venues, but online in virtual venues. I was selling books, e-book products and the like. I had hesitated to turn any of my “precious” books into e-book fearing they would be copied and shared. Yes, I’m sure this still happens. Yet, seeing that many, many other authors have e-products convinced me to give it a try. Currently only three of my books are in e-book format, and it has been a successful endeavor.

These groups have been on the forefront of news about customer protection issues, printing savings, editors that offer services for a discount to those who are members of the group. There have been many requests for free items from those in the group, all of this is on a voluntary basis. But, by giving away a “freebie” (and you can be sure my name is in that document, url links to my website, blog, and shopping cart, with additional offers of free downloads), there has been a huge increase in my newsletter subscription, and book sales have increased.

In fact, book sales have been on the increase this year in a down economy. Why? Because, those of us with quality products, those we are passionate about, tend to give 100% and more. I directly answer questions sent via my website. I may not get to them the day they are sent, but you can be sure I answer my customer emails before I chat with a friend online. Customer product, delivery and service need to be impeccable for an author that is self published.

Okay, so let’s say you want to obtain a royalty publisher. No problem. You still need to help your publisher sell, and the groups you join will be author groups, not publisher groups. These groups will help you to see what other authors are doing, join forces with them for book signings and learn at their feet if you are a new author. A friend who wrote a wonderful fantasy book for children went on a book tour with several other fantasy authors. Are these books competition? Perhaps, but if you have a great product you should never fear competitors. As a new author people did not know his name. In going as a group, these authors were able to share expenses, gather larger crowds and obtain great photo ops.

You may not have a book yet, so what? Joining a group is one way to get the word out when you book is completed. It may even give you some friends wanting to read your book and give some honest feed back. But, be careful. Make sure you don’t trust just anyone. I read a blog the other day by a veteran author who saw a newly published book whose back cover copy was very similar to the plot in her soon-to-be released book by a royalty publisher. She just about fainted and quickly ordered the book to make sure the plot lines were different. They were. In the fiction world it is very difficult to be original, especially with the amount of books already published. She was afraid she’d be accused of plagiarism, since the other book was already out.

A last word of caution; if you are a new author I would highly recommend you read back posts, and several weeks of current posts before you jump in with a question or comment…unless it is an area, or field in which you truly are an expert. Otherwise, you will find that no one will answer your post. Not that all posts are answered or commented upon, only that you want to start with your best foot forward.

If you haven’t joined me every Monday afternoon at 3:30 EST on my Blog Talk radio podcast, please do. I am having a blast!



Saturday, April 4, 2009

Branding, It's Important. Do You Agree?

Why would I be speaking about branding when you may not even have a title to your book, your outline written or the ideas about what you want to write are scattered all over the place on little pieces of paper? Well, because not only is it important but it will actually help you to focus on your goal.

Since I've had years of experience and messed up more times than I care to mention, I can tell you that a lack of a "brand" kept me from reaching the goals I had set. When you think of brand names an image comes quickly to mind. Whether it is bathroom tissue, a sports car, or even a website browser. One name and you know what is being discussed. With publishing it is a bit harder but with a little creativity you can get the ball rolling.

The name of my company logo, Media Angels had a bit of a metamorphosis. It began with a singular angel figure without a face. Not quite a silhouette, but close. It actually was a figure that was tweaked from a popular publishing program's graphics file. It was pink and blue and it served its purpose for years. When I took my company to the next level I decided the single angel was not as significant and it was replaced with Angel wings... now when this logo is viewed, on my letterhead stationary, business cards, book cover jackets, or any type of advertising it identifies my company. I print books specifically for the Christian market.

The Media portion of the name has enabled me to create more than just print products and the diversity has stemmed from my original plan to offer audio, videos and e-books. You may not be concerned with a company name but you should be concerned with the name of your article or book title. There have been many books that have not sold because of improper titles. This will be a topic for another blog post.

For now, think about the vision you hope to portray. What do you want your customers to get from your books, products or articles? When they see your name or company logo what do you want them to think? Starting early in the process will save you big headaches later on.

Thursday, March 19, 2009

Marketing Strategy Number 1

In a Nutshell:

1. Relationships via online forums
2. Favorites: FaceBook, Twitter and LinkedIn
3. Value: connections and recommendations
4. Time: 15-30 minutes daily
5. Time saver: http://ping.fm/


Relationships. We have all heard it said, it is who you know not what you know. Well, I think it is a combination of the two. For the best results I believe it is what you know and who you know in that order. Recently I have received many invitations to speak publicly. How? You’ll see below. For an author public speaking normally translates into sales. What if you only have an idea for a book? What if you don't have a completed manuscript? What if you are just in the middle? What if you are nearing the end or your best seller? It doesn't matter! Start networking now.

No matter what your industry or aspirations relationships often make or break a deal. So, start making relationships using social networking. Everyone has their favorites; my top three are FaceBook, Twitter, and LinkedIn, in that order, although I have other accounts.

The first is to make your connections well, but this depends on what network you are using. Generally I don't connect to someone I don’t know, who does not have a bio or picture (for those who prefer icons such as Cat-in-the-hat, this doesn't pertain to you). Having said this, here are my unofficial rules:

Facebook: I usually approve connections if we have common friends, even if it is just one, or the obvious, I know you! I will connect with anyone in a similar industry or field. I will very rarely accept any “gifts” or join organizations unless I feel passionately about the topic. The same goes for events, I’m just too busy to check into each of these before I approve or say I’ll attend (virtually of course), even if I know the person.

Twitter: I will allow follows (yes, I check each request), if when I read some of the posts to the follower’s account I find it is not offensive (to me), and see they post regularly. It goes without saying that I read their bio and check out their website or blog if they have one. I will only follow those I'm truly interested in learning more about...unlike most people on Twitter, my "follow numbers" are usually larger than those I'm "following".

LinkedIn: try as the participants might...this system is really for those who know or want to know each other via this vehicle. There are groups springing up like "open networker" attempting to side-step LinkedIn’s rules. And, these work to some degree. I have a hard time in just adding numbers without forging relationships my main purpose for networking. In LinkedIn if you don't "know" the person you can only connect by specifying how you know them and in what capacity. There is a way around this, if you request and obtain an introduction via one of your connections.

By far, this website is my favorite in terms of professionalism, questions or surveys taken, and networking payoffs. The number one reason I like LinkedIn is the recommendation feature. If I am working with an aspiring authors as a consultant (or coach), and when they ask for my credentials, I can send them to LinkedIn. Here they can view my work history and my list of recommendations by fellow authors, publishers and editors.

The second mandate is to post regularly. I use a time-saver. Ping. This website allows you to set up all your social network organizations that you want to receive information at one time. You then send out (or “ping”) your remarks from one place. It automatically shortens a website address. It is the command center if you will of all of my posts.

The third and most important mandate, for my own sanity and the fact that God only deemed to give us a 24-hour day, I make it a rule (unofficial of course), to spend between 15-30 minutes on social networking per day. As you can see this doesn’t allow for many of the fun aspects of the social networking scene. This is like going to the cafeteria and eating lunch but not hanging out to talk for two hours afterward. Yes, I’m missing some of the fun associated with these ventures, and believe me when I can sneak a few minutes here and there I do post comments, but am running a business and as such I treat my network time as a to-do on my list.

All work and no play makes Jane dull…right? There has to be a balance and if you don’t “know” about me, check out my profile on Facebook. Okay, back to work. the next post will reflect the deals or leads I have made using each of the social networks listed above. Oh, and by the way, feel free to connect!

In the meantime if you are an aspiring author, take time to write, daily!

Until the next time…


http://www.linkedin.com/in/felicegerwitz

http://twitter.com/felicegerwitz

http://www.facebook.com

Wednesday, March 18, 2009

Radio Interview Marketing Tips

I had a great time today on the Ultimate Writer's Expo. I presented a seminar entitled 10 Ways to Jump Start Your Market before the Book is Published. When I first began writing all I cared about was completing my book. I had no idea what the entire process would entail. That was in 1992 and over the years I have experienced both the highs and lows of being an author.

I have coached many people through the years (before the term was popular), and found that many came to me for help after they had a product. With a storage room full of books and no outlet to sell, the great idea (the book) was now a problem. What had started out to be a joyful event...publishing a book ended on a soar note.

Well, maybe you don't want to self-publish and are looking for an agent, a publisher, or both. Marketing is their problem right? Not so fast. It goes unsaid that before you write your book you should understand your audience and your specific market. If you think that is up to the publisher, you may be surprised to learn that the publisher will ask you the same questions, or at least want to see something about your market in your book proposal.

I began with a speaking platform. I had an audience that was interested in my topic and hopefully were interested in reading more about the topic at home, via my book. It was a great combination, and giving seminars and workshops usually translates into sales. But, most people don't start out this way. And no, not all authors tour and speak.

One of the first thing I would advise no matter where you are in your writing journey is to learn. Try to learn something daily. I spend at least 15-20 minutes following blog posts, reading articles or researching a particular topic if I plan to give a speech. I have also used mentors, consultants and listened to the advice of other publishers in a similar market. The results have been rewarding.

I am offering a totally free audio presentation 7-Steps to Becoming a Published author and you will receive follow up emails encouraging you in the writing process. These tips are tried and true. If you are interested in jump-starting your writing career, visit my website and sign up for the series: http://www.mediaangels.com/home/writing-and-publishing

In the next few days we'll explore some great ways to market, many that won't break the bank. I'd love feed back as well. If you have a good idea you'd like to share of something that works for you. Drop me a line.

Information in A Nutshell

In this time of information overload...more than any of us care to read or understand, I have decided it is time to take back *too much* information in exchange for info in a nutshell. I may be dating myself when I say I will stick, "Just to the facts..." This brings to mind old Drag Net shows of the past. But truthfully? That is all I have time for, snippets of information that I can easily digest and put the work in my life, now!

So, welcome to my blog about everything that has to do with writing, publishing, and marketing. I hope to blog daily, and when I do blog, know it will be in a nutshell!

Happy Writing!
Felice Gerwitz
Author/Publisher
Media Angels, Inc.