A Blog Post and a Book

The ideal for every blogger is to one day turn their blog posts into a book. How about a blog post that has gone viral and sparks the idea for an entire book? Now that, my friends, is even better! I've wondered why anyone would pay to buy a book of all the blog posts freely attained on the web. In fact, recently I received an email from someone that pointed me to Seth Godwin and his upcoming book project. In fact this book project was so extreme and innovative, I read every word.

Here are some of the things Seth does:

1. He thinks outside of the box.
>>>Nothing ordinary about the man he stands out from the crowd.

2. He pushes the limit.
>>>If the minimum amount of words for a blog should be 450 for good search engine optimization he tends to write 100-150 and still gets fabulous SEO. I noted in one post he had 972 tweets and 252 shares on Facebook. I read it. It wasn't that noteworthy of sharing in my humble opinion.

3. He RE-defines...his blog, his writing, his following
>>>He makes you think, his people love him and he has frequent visitors and is an industry leader in all things social.

4. He makes you think YOU can do this too!
>>>After his headshot his byline is ... Go, Make Something Happen... Sounds a bit like Nike's "Just Do IT" ads, with a twist.

Back to his book idea. In a nutshell, he decided to have a book published via the traditional route but with a push to have his publishers print the book in less than six month. Can you say the work, "Impossible"? In the real world books take about two years from rough draft to the final-in-the-hands-of-the-consumer. But, need I remind you, we are talking about Seth. So, he uses "Kickstarter.com" and writes this ad copy that essentially tells people his story.

A. I want to send a message to the publisher.
B. Hi everyone, it's me and I'm different.
C. This is my topic, great isn't it?
D. Oh, and by the way the book hasn't been written yet.
E. If you pledge to my cause you too will share my vision and a piece of the action.

So, he urges his readers pay for it in advance (oops, I mean "pledge"). He titles his offers cute names like, "The No Brainer." Additionally, he offers a once-in-a-lifetime incentive to a personal interview from Seth! This is limited to the people who will pledge $1550.00 for a ONE paragraph synopsis that would reside in his new book. Here is the link. Sorry, if you are interested in that particular item has already sold out. It was limited to the first five people who saw his post.

What does he do right in the world of marketing?
1. Limits his offers.
2. Sets up some very inexpensive options, cheap-cheap is $4 to read his book online for 4 days before the link expires.
3. Offers incentives.
4. Makes it special.

As of this writing he has raised $233,847 for a book he hasn't written yet. Not bad since his goal was to raise $40,000 and there is still 21 days to go. As a bonus he is offering a copy of all his past blogs posts. And, that brings us back to the original point of the article. Creating blog posts into a book.

I believe and could be wrong, that what Seth is doing is creating a compilation of his previous blog posts not creating a "book" out of his posts. And that is the difference. What he is doing will work, in terms of sales... although I still don't understand why you'd pay for what you could get for free. Otherwise your book is doomed unless you have a cohesive and strong topic, blog posts that incorporate the elements of the topic and good transitions or chapter headings for each of the subsequent supporting material.

On the other hand, you could take one blog post, for example one that has gone viral (like my guest on the radio show for authors, here, Darlene Schacht, and write a book based upon the post that has generated a ton of interest. Darlene is the author of, The Good Wife's Guide.

While most of us don't tilt windmills we can definitely learn from those who do. Being creative and fun adds to the appeal of a celebrity figure, even one created online in Cyberspace. What is your most innovative way to sell your books? If you have a secret you are willing to share with all of us, I'm ready to listen!

Book Business ~ Terry Whalin

Shocking News To Authors: The Book Business Is A Business First

By W. Terry Whalin

            Before I began working inside a book publishing house, I had written more than 50 nonfiction books, ranging from children’s to adult books. I have never self-published a book and always worked through traditional publishers. However, I was unaware of the financial production numbers for nonfiction books and I found it shocking—and something critical for potential authors to understand. The author never sees these figures for their books as the publisher doesn’t reveal them throughout the contract negotiation process. A publisher will produce these financial calculations as simply a part of good business practices.  As an author, understanding this helped me see publishing as a business. Authors have huge amounts of time and emotional investment in their words. When I saw these production numbers, I understood that the publisher, not the author, has the largest out-of-pocket cash investment in a book. 

            Inside the publisher, the editor will gather a sales projection about how many copies the sales department believes they can sell of your title the first year. That sales figure will be used to calculate the production costs of ink, paper and binding for various amounts of printing (5,000, 10,000 or 15,000 copies). As the initial print number is raised, the cost per book decreases. You may ask, So why not print a large volume each time? The answer is, if the publisher prints a large number of copies, then he has to store those copies in their warehouse (read cost and expense), plus make sure they actually sell those copies within a year’s timeframe. The cost of tying up financial resources in storing and warehousing books that aren’t selling is large. Also the federal government taxes publishers on each copy in storage. These tax rules have forced publishers to think long and hard about how many copies of each book to print.

            Inside my former publisher, we calculated the overall printing details of the book (paperback with general publishing look or hardcover with jacket) and the number of books to print before offering a book contract. In short, publishers pour a great deal of work into their books and financial projections before they call you and offer a nonfiction book contract. Understanding this process helps you see some of the reasons it takes such a long time for an author to receive a publishing contract…

            Often the publisher returns to an author with whom they have already published a book. If the publisher takes a second or third book from the same author, they are investing in that author’s career and trying to build that author’s audience and market. If the author’s books are selling well, then the publisher will be eager for another project. Each week, publishers monitor sales numbers on their books to see if particular authors merit another book contract.

            Many writers focus only on the creative aspects of writing a book and getting it published, but the executives inside a publishing house are business people who want to sell books and turn a profit at the end of the day. It’s a delicate balance between creating the best possible product and assuring that each product has the best opportunity to sell into the market and reach the target audience.

________________________________________

W. Terry Whalin, a writer and publisher lives in Scottsdale, Arizona. A former acquisitions editor, former magazine editor and former literary agent, Terry has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. To help writers, he has created 12-lesson online course called Write A Book Proposal. His website is located at: www.terrywhalin.com.

Do You Have a Writing Cave?

As I was compiling a quick online event to highlight a new venue for my business,  I received an email from a dear friend and colleague. She asked if she could throw her hat into the arena as an upcoming speaker, but she couldn't talk, she was in her "writing cave."

This lady has a great sense of humor and her speaking sessions are highlighted with pithy remarks which often have the audience rolling in laughter. I remember sitting at her feet, literally (the packed room had no more chairs and we were seated on the floor, up against a wall in a convention center) listening to her seminar on teaching children language arts through literature. As she began (without the projector and screen that had not yet been delivered to the room), she was insightful, captivating and fun. Once the audio-visual guys finally showed up and began setting up in the midst of her talk, the screen barely missed her head. She didn't falter and somehow managed to incorporate this event as if it was a planned part of her oration.

This term, "writing cave" struck a cord with me. What is a writing cave and why is this so important to an author? I believe a cave, den, office or any area where you do write should be free of interruption and definitely not contain any distractions! When I enter my cave I open an internet screen and do not turn on my email or social media accounts. I write with a focus and love the "sticky note" feature on my computer that keeps a small, vital list of to-do's handy in case I flounder without direction.

This cave is a place where I enter to work and work hard. Many of you may not know that I am a homeschool parent, and have been for many years. In my years at home with my children I find that by noon we have completed the majority of our schooling and the children spend the afternoon with projects such as art, music, listening to audio presentations or finishing subjects such as reading assignments. The five hours required each day of schooling is easily accomplished in the morning. We don't have any fillers such as changing classes or interruptions such as fire drills.

The same is true with my writing. What I can accomplish when I set out with a clear focus is much greater when I enter my cave free from clutter or distraction. I can look with determination at the project at hand and crank out page after page that might take me twice as long if I am snatching a few minutes here and there. I understand some busy people can't take the hours needed to do this in the midst of their careers. Yet, I know if you set aside time each day as your "writing cave time" you will be surprised at how much you do accomplish.

As a businesswoman, CEO, mom and wife, my loyalties are divided. But, I am driven. I am focused. When I work on a project no matter what it is, I give it my one-hundred percent undivided attention. Whether it is baking (my stress outlet) or pounding away at the computer keyboard I'm all there. This cave mentality is not innate, it is something I've cultivated through the years.

For a business to be successful it must contain the "right" ingredients, otherwise you are spinning your wheels and will eventually become burnt out and decide the effort is not worth the trials associated with the endeavor. Many consider writing a hobby and while I began my writing with a "hobby" mentality it changed fairly quickly. How often I say I wish I had known *then* what I know *now*!

Take time to plan out your writing strategy, find a cave, wherever that may be, and begin today to get those thoughts down onto paper (or word processor file). Know that you are not alone and many of us suffer from distractions from the task at hand. You will accomplish much more, I guarantee it, if you have a system and stick with a plan.