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Showing posts with label ebooks. Show all posts
Showing posts with label ebooks. Show all posts

Monday, January 10, 2011

Your Idea to Amazon in 14 Days

By Guest Blogger, Marnie Swedberg

How long will you spend writing your next book? It’s a question you should ask, because minutes matter!

My first book took four years from idea to publication. It was published by St. Martin’s Press, enjoyed three printings and major media. I wouldn’t trade a minute of that investment.

I have gone on to write several books, my most recent taking four months from idea to publication. Again, that time was well spent.

In January of 2010, the director of a regional library system asked me to pinch hit for a trainer who was not able to fulfill his 3-day, 7-city speaking tour on the topic, “How to Write an eBook.” The events were scheduled to begin 16 days after the call and during those two weeks I pulled a team together, researched, wrote and published a book entitled, “eBooks: Idea to Amazon in 14 Days.” The book is the journal of every step I took in order to achieve that goal.

Now anyone can do it, including you.

I’ll be sharing more of my process during my interview with Felice on Information in a Nutshell, but here are a few tips:

1.    Write for Two Audiences. Write your manuscript for your target (niche) audience, but also write it with a publisher in mind. If you can answer the questions an acquisition’s editor will ask, you will be well on your way to having a marketable book. At that point, you can decide whether to self-publish or seek a publisher.

2.    Surround Yourself with Talent. If you plan to publish a book fast, you’ll need a team. Mine included researchers, editors, formatters and a graphic artist. I mostly rely on outsourcers, which is a new concept for many people, but saves me thousands of dollars each year.

3.    Turn on a Dime. As soon as you identify a roadblock to progress, shift, take a hard right or eliminate that element completely. The key is to keep writing.

4.    Get Unstuck Fast. When I get stuck, I hire a coach for 5-15 minutes to help me see what I am missing. My book, eBooks: Idea to Amazon in 14 Days, is like having me sitting next to you, coaching you through many steps of writing, including getting your ISBN, using waivers and obtaining a www.YourName.com website. If you need additional help, hire a coach. Arrange to receive “laser coaching” versus ongoing service. You are on a deadline: You need quick answers instead of weeks of hand-holding.

5.    Prepare to be famous. OK, you might not get famous, but it’s important to think ahead toward what it would be like if you were. Just today I completed 20 questions for a Celebrity Interview website. I love it when they send me questions and give me time to “wordsmith” my answers and have it all edited. More often you will have to answer questions on the spot – on TV, radio or for a print interview. Taking time to ask yourself the questions first is really helpful. (The book includes all the questions I was asked during my blog tour for its release.)

Publishing an eBook or book in 14 days may sound outrageous, but the shortcuts I used to accomplish that feat may be the catalyst you need to finish your book this year rather than next year or than never. 

Learn more of my stress-busting strategies for authors, speakers and other super busy women at www.Marnie.com.

Thursday, January 28, 2010

People Won't Read Books Anymore? Think Again

And so the story goes... there was a man by the name of Steve Jobs who made a comment in the not so distant past saying that e-readers were going to fail because people were not reading anymore. When his prediction turned out the be false he did what all good business men do...if you can't beat them, join them. E-books are here to stay. In fact one source I read claimed ebook sales topped book sales for the first time ever. If I may add my own website stats, this year alone my ebook sales are 3-1.

A Hard Decision

I'm  normally a computer savvy, tecky. I've owned many laptops before they were in. I own a netbook, mine is cream colored white. I have a wireless card for my computer so I can surf the net from anywhere with cell phone service. I've owned a computer since 1986 (remember the Commodore 64? For those who care 64 stands for K the amount of memory it had). Yet, I have a love-hate relationship with ebooks. I'm not entirely sure why. I like the convenience of e-books, but I also like to hold a book in my hands. Do I have an e-reader. No. I've looked at them but I'm still holding out. I'm not 100% convinced its the same, contrary to what all my friends who own them tell me.

Why e-books?
  • I want (need) it now.
  • I don't want to pay shipping.
  • I will save money over the cost of a soft/hard cover book

Why not e-books?


  • I don't like digital files
  • I have to print it out if I want to hold it
  • I like books with covers 

As you can see I'm evenly divided. But then I'm in good company. Steve Jobs couldn't decide either. He's launched his iPad that includes the iReader, years after his competition. Well, Steve I guess we authors better get working. There is now another platform to turn our digital files into for your device.


I know, ebooks are here to stay. I just don't have to like it, do I?